Task
For Christopher Street Day in Berlin, we had the opportunity to redesign the Vivantes truck year after year. The goal was to create an eye-catching, colorful display that clearly communicated Vivantes’ stance on diversity and tolerance to the public.
Concept/Implementation
2024, 2025, 2026—three years, three completely unique truck designs that visually capture the essence of each CSD theme, with a new design approach each time. Matching T-shirts and other merchandise, such as stickers, were also created so that employees and visitors could wear the annual theme on their own bodies.
Result
Three years, three completely different designs—and a message that was loud and colorful every single time. Together with the matching T-shirts and other merchandise, a recognizable, diverse presence has emerged over the years at Christopher Street Day in Berlin.
