Customized Solutions
Our solutions are as diverse as your needs: whether it’s strengthening your sales efforts, improving the efficiency of internal processes, supporting your recruiting efforts, or communicating your brand values.
Our focus is always on the users, taking into account their wide variety of constantly evolving devices, such as smartphones, tablet PCs, desktops, smart TVs, and smart speakers. Instead of offering fixed packages and inflexible standard solutions, we therefore always develop customized applications, websites, and intranets based on the needs of the respective target groups.
Our online marketing is guided by your communication strategy and the project goals you’ve set. This includes SEO and SEA, as well as customized social media marketing, the use of powerful tools, and collaboration with other professional partners.
We provide transparency throughout all project phases and, above all, in performance evaluation through monitoring and analysis in accordance with applicable data protection laws (GDPR).
Extensive experience and well-defined processes
Thanks to our many years of experience and our use of defined quality processes, our customers can count on us to meet deadlines and stay within budget.
We work with you in workshops to define objectives, target audiences, and framework conditions. Sitemaps, clickable prototypes in the form of wireframes and designs, and solid project planning are important steps prior to the technical implementation of a project.
Once content such as text and images has been developed, it is uploaded to the content management system (CMS). Scheduled testing phases ensure a high standard of quality for the results before the site goes live.
Multi-tier server architectures, version control, and a ticketing system integrated with project management are, among other things, standard components of our workflow.
Development of Websites, Intranets, and Apps
Whether it’s a new development or a relaunch, the focus of your website is on achieving your business goals by creating added value for users. To this end, we create detailed concepts and functional prototypes featuring modern designs and content tailored to your target audience. We implement the appropriate CMS and corresponding templates, efficiently manage content, and provide training for your editorial staff. We handle the ongoing maintenance of the technical infrastructure, analyze statistics, and derive recommendations for further development based on these findings. Our responsibilities also include marketing the final product to ensure that we effectively reach the defined target audiences.
Our overarching principles and considerations for a successful digital approach are as follows:
- positive user experience (UX)
- Intuitive user interface (UI) design, including accessibility
- Ease of use with content management systems such as WordPress or TYPO3
Online Marketing
To ensure that reaching our target audiences and generating conversions isn’t left to chance, we develop effective online marketing strategies. For example, through campaigns on search engines (e.g., Google, Bing), social media (e.g., Facebook, Instagram), or streaming services (e.g., Spotify). These include:
- Development of campaign visuals and headline strategies
- Channel Recommendations and Budget
- Creation of campaign content, including text and images
- Keyword Research
- Creating landing pages and setting up conversion tracking
- Technical implementation of campaigns, such as Google Ads, Facebook Ads, or Instagram Ads
- Regular monitoring and clear reporting of the results
We continue to handle search engine optimization (SEO) for individual pages and entire websites. This means:
- Development of Topics and Keyword Lists
- Link Building
- Content optimization based on the defined keywords
- Performance Optimization as an Important Ranking Factor
- On-Page Optimization for Perfect Indexability
- Regular monitoring and clear reporting of the results
