Task
The correct hand movement for hand sanitizing—the “Clean Move.” We should communicate in a clear and memorable way when hand sanitizing and when gloves are the right choice—under the slogan “The most important move in the hospital.”
Concept/Implementation
For Clean Move, we developed a custom campaign logo—a hand as a figurative mark—and a design style that harmoniously integrates with Vivantes’ corporate design while still being instantly recognizable. Building on this, we created merchandise and other applications that carry the message into the heart of everyday hospital life.
Result
The result: a design with so much charm that employees are proud to wear it—on the hoodie as well as in the flyer. The clean, consistent design style can be adapted to any format, making Clean Move a staple and instantly recognizable part of hand hygiene at Vivantes.
