How we take responsibility as a communications agency. Our contribution not only on World Health Day
This year’s WHO World Health Day is all about the climate crisis. Huh? Can’t we just talk about polio or high blood pressure?
Yes, we could, but that would be too short-sighted. Because if the world breaks down, the best blood pressure is useless. “Our planet, our health” is therefore the WHO’s motto for World Health Day. The climate crisis is a health crisis. The WHO estimates that every year more than 13 million deaths worldwide are attributable to preventable environmental causes.
We feel this in Germany when people die during a heatwave, when respiratory diseases increase due to air pollution, including forest fires; when spring comes earlier and earlier and a change in the pollen count triggers new allergies, when new plant species spread and new diseases are transmitted by ticks or mosquitoes.
The prominent doctor and entertainer Eckhart von Hirschhausen recently blew his top on the talk show “Hart aber Fair”. It is absolutely illusory that mankind can get used to higher temperatures. “Our brain is at 42 degrees in the A****. I will be very clear now: it is irreversibly disturbed”.
What does all this have to do with you and UVA?
We can and must fight climate change from below and from above. With our own everyday consumer behavior – and about big politics. We are all involved in this, as consumers and those affected, we all have to participate – and take everyone with us.
As a communications and media agency, it is our job to ensure that information reaches its destination quickly and directly. Taking user experience into account means that each individual user can quickly find the right specialist practice. That he doesn’t drive all over the country to do it. That every region in Germany is well supplied. That skilled workers are trained, find suitable jobs and that hospitals and care facilities can work well.
Save electricity without barriers
We want websites to function without errors and with as few barriers as possible. And not just in the healthcare sector. Because every Google search consumes electricity. 20 search queries consume about as much as an energy-saving light bulb in one hour.
We don’t make policy, but as a digital agency we can ensure that every user reaches their destination quickly. That our HR campaigns contribute to the enhancement of the health and nursing professions and that networks such as the Brandenburg Faculty of Health Sciences can work successfully in an international context.
“We don’t have many years left to make fundamental changes. But we can and we all have something to gain,” said Eckhart von Hirschhausen on “Hauptsache gesund” about the challenge, save the climate and ourselves. We are happy to be part of it.
If you also want to become a climate saver: We would be happy to refresh your website.
You can find all the information about World Health Day here.
