The “Find what you are looking for” campaign focuses on the needs of applicants and employees
THE TASK
AMEOS Ost is a major healthcare provider in rural Saxony-Anhalt, with 18 facilities at nine locations stretching from Wernigerode to Schönebeck, and a total of 4,000 employees. The career campaign was designed to reach people who want to live and work in the region and, above all, value a job with a secure future.
THE IMPLEMENTATION
The core concept behind the “Find What You’re Looking For” campaign is to flip the traditional structure and message on its head. This time, the focus isn’t primarily on the employer’s search, but on that of potential employees. The focus is clearly on their needs and expectations, and this is exactly where AMEOS and employees should connect. The message is: You’re looking for something—so are we! You bring professional expertise, team spirit, and motivation. We offer job security, 4,000 colleagues, opportunities for growth, and benefits. Let’s see if we’re a good fit.
It is aimed at specialists and those interested in an internship year, training, further training or clinical traineeships.
THE RESULT
The campaign’s defining visual motif and eye-catcher are the photos of a wide variety of AMEOS employees, who voice what the viewer might be thinking: Are you looking for security, appreciation, friendly coworkers, opportunities for growth, and variety in your job? Then you’ve come to the right place. For the campaign, posters were designed for a wide range of settings, including bus stops, as well as ads and videos. The large-scale outdoor advertising on local transit buses was particularly eye-catching. The message conveyed was: We’re from here; we’re coming to you.
What kind of campaign or career initiative would you like us to develop for you?