MEDIAN Wellbeing brings together the private psychosomatic day clinics of the MEDIAN Clinics—and was intended to deliberately distinguish itself from the parent brand, MEDIAN, from day one. Our task: to create a distinctive design that immediately conveys its positioning as a high-quality, private service and ensures a confident market presence.
Task
A complete corporate design package, including templates, to showcase MEDIAN Wellbeing at its market launch: concept development and design of a flyer, a City-Light poster, a giant poster, and various online banners. All with one goal in mind: to convey high-quality elegance, performance, and professionalism that can be felt even without words.
Implementation
Working together with MEDIAN, we explored several mood boards featuring different design styles to find the right creative direction for the new brand. The result: a design that combines high-end elegance with tangible performance—consistently applied from a small flyer all the way up to a giant 10-by-7-meter poster.
Design and Results
A custom-designed color palette featuring various shades of green gives MEDIAN Wellbeing a calm, high-quality, and distinctive look—consistently implemented with accessibility in mind. From the logo to the flyer to the giant poster: a cohesive visual identity that fits every format like a glove.