{"id":90671,"date":"2024-09-16T14:52:14","date_gmt":"2024-09-16T12:52:14","guid":{"rendered":"https:\/\/www.uva.de\/uncategorized\/creation-of-a-career-campaign-for-ameos-ost\/"},"modified":"2026-08-26T16:07:18","modified_gmt":"2026-08-26T14:07:18","slug":"creation-of-a-career-campaign-for-ameos-ost","status":"publish","type":"post","link":"https:\/\/www.uva.de\/en\/references\/creation-of-a-career-campaign-for-ameos-ost\/","title":{"rendered":"Creation of a career campaign for AMEOS Ost"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The &#8220;Find what you are looking for&#8221; campaign focuses on the needs of applicants and employees<\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-die-aufgabe\">THE TASK<\/h3>\n\n<p class=\"wp-block-paragraph\">AMEOS Ost is a major healthcare provider in rural Saxony-Anhalt, with 18 facilities at nine locations stretching from Wernigerode to Sch\u00f6nebeck, and a total of 4,000 employees. The career campaign was designed to reach people who want to live and work in the region and, above all, value a job with a secure future. <\/p>\n\n<h3 class=\"wp-block-heading\" id=\"h-die-umsetzung\">THE IMPLEMENTATION<\/h3>\n\n<p class=\"wp-block-paragraph\">The core concept behind the \u201cFind What You\u2019re Looking For\u201d campaign is to flip the traditional structure and message on its head. This time, the focus isn\u2019t primarily on the employer\u2019s search, but on that of potential employees. The focus is clearly on their needs and expectations, and this is exactly where AMEOS and employees should connect. The message is: You\u2019re looking for something\u2014so are we! You bring professional expertise, team spirit, and motivation. We offer job security, 4,000 colleagues, opportunities for growth, and benefits. Let\u2019s see if we\u2019re a good fit.      <\/p>\n\n<p class=\"wp-block-paragraph\">It is aimed at specialists and those interested in an internship year, training, further training or clinical traineeships.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2024\/09\/ameos-findewasdusuchst_busse-1024x576.jpg\" alt=\"This AMEOS campaign by UVA also included advertising on buses\" class=\"wp-image-90662\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2024\/09\/ameos-findewasdusuchst_busse-1024x576.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2024\/09\/ameos-findewasdusuchst_busse-540x304.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2024\/09\/ameos-findewasdusuchst_busse-1536x864.jpg 1536w, https:\/\/www.uva.de\/wp-content\/uploads\/2024\/09\/ameos-findewasdusuchst_busse.jpg 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Eye-catching: Ads on local buses. We&#8217;re from around here! <\/figcaption><\/figure>\n\n<h3 class=\"wp-block-heading\" id=\"h-das-ergebnis\">THE RESULT<\/h3>\n\n<p class=\"wp-block-paragraph\">The campaign\u2019s defining visual motif and eye-catcher are the photos of a wide variety of AMEOS employees, who voice what the viewer might be thinking: Are you looking for security, appreciation, friendly coworkers, opportunities for growth, and variety in your job? Then you\u2019ve come to the right place. For the campaign, posters were designed for a wide range of settings, including bus stops, as well as ads and videos. The large-scale outdoor advertising on local transit buses was particularly eye-catching. The message conveyed was: We\u2019re from here; we\u2019re coming to you.    <\/p>\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.uva.de\/en\/our-team\/\">What kind of campaign or career initiative would you like us to develop for you?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The &#8220;Find what you are looking for&#8221; campaign focuses on the needs of applicants and employees THE TASK AMEOS Ost is a major healthcare provider in rural Saxony-Anhalt, with 18 facilities at nine locations stretching from Wernigerode to Sch\u00f6nebeck, and a total of 4,000 employees. The career campaign was designed to reach people who want [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":90670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[59,61,55],"tags":[],"class_list":["post-90671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ameos-group","category-campaign","category-references"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Creation of a career campaign for AMEOS Ost - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam<\/title>\n<meta name=\"description\" content=\"UVA has been developing communication and digital solutions since 1992. 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