{"id":90671,"date":"2024-09-16T14:52:14","date_gmt":"2024-09-16T12:52:14","guid":{"rendered":"https:\/\/www.uva.de\/uncategorized\/creation-of-a-career-campaign-for-ameos-ost\/"},"modified":"2024-09-16T14:52:15","modified_gmt":"2024-09-16T12:52:15","slug":"creation-of-a-career-campaign-for-ameos-ost","status":"publish","type":"post","link":"https:\/\/www.uva.de\/en\/references\/creation-of-a-career-campaign-for-ameos-ost\/","title":{"rendered":"Creation of a career campaign for AMEOS Ost"},"content":{"rendered":"\n

The “Find what you are looking for” campaign focuses on the needs of applicants and employees<\/p>\n\n

THE TASK<\/h3>\n\n

AMEOS Ost is a large healthcare provider in rural Saxony-Anhalt, with 18 facilities at nine locations from Wernigerode to Sch\u00f6nebeck and a total of 4,000 employees.\nThe careers campaign was designed to reach people who want to live and work in the region and, above all, value a secure job. <\/p>\n\n

\"Career
We have what you are looking for, for example your new colleagues.<\/figcaption><\/figure>\n\n

THE IMPLEMENTATION<\/h3>\n\n

The principle behind the “Find what you are looking for” campaign is the reversal of the structure and the classic message.\nThis time it is not primarily about the employer’s search, but that of potential employees.\nThe focus is clearly on their needs and expectations, and it is precisely at this level that AMEOS and employees should come together.\nThe message is: You are looking for something, so are we!\nYou offer professional competence, team spirit and motivation.\nWe offer security, 4000 colleagues, development opportunities and benefits.\nLet’s see if we fit together. <\/p>\n\n

It is aimed at specialists and those interested in an internship year, training, further training or clinical traineeships.<\/p>\n\n

\"This
Attention-grabbing: advertising on local buses.\nWe are from here! <\/figcaption><\/figure>\n\n

THE RESULT<\/h3>\n\n

The main design motif and eye-catcher are the photos of the most diverse AMEOS employees, which express what the viewer might think: Are you looking for security, appreciation, nice colleagues, development opportunities, diversity in your job?\nThen you’ve come to the right place.\nPosters for a wide variety of occasions were designed for the campaign, including for bus stops, as well as advertisements and videos.\nThe large-scale outdoor advertising on local buses was very eye-catching.\nThis also conveyed the message: We are from here, we are coming to you. <\/p>\n\n

<\/a>Which campaign or career measure can we develop for you?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The “Find what you are looking for” campaign focuses on the needs of applicants and employees THE TASK AMEOS Ost is a large healthcare provider in rural Saxony-Anhalt, with 18 facilities at nine locations from Wernigerode to Sch\u00f6nebeck and a total of 4,000 employees. The careers campaign was designed to reach people who want to […]<\/p>\n","protected":false},"author":6,"featured_media":90670,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[59,55],"tags":[],"class_list":["post-90671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ameos-group","category-references"],"yoast_head":"\nCreation of a career campaign for AMEOS Ost - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam<\/title>\n<meta name=\"description\" content=\"UVA has been developing communication and digitalization solutions since 1992. 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