{"id":90651,"date":"2024-09-16T13:32:18","date_gmt":"2024-09-16T11:32:18","guid":{"rendered":"https:\/\/www.uva.de\/uncategorized\/development-of-a-corporate-design-for-careers-and-training\/"},"modified":"2024-09-16T13:32:19","modified_gmt":"2024-09-16T11:32:19","slug":"development-of-a-corporate-design-for-careers-and-training","status":"publish","type":"post","link":"https:\/\/www.uva.de\/en\/references\/development-of-a-corporate-design-for-careers-and-training\/","title":{"rendered":"Development of a corporate design for careers and training"},"content":{"rendered":"\n

The CD with its fresh look and feel should make you want to take a closer look at the topic of careers. <\/h2>\n\n

THE TASK<\/h3>\n\n

Development of a corporate design manual in line with the existing CD for our client KMG Kliniken.\nThe healthcare company KMG Kliniken operates numerous facilities at more than 20 locations in four federal states.\nAs part of the creation of a fully-fledged, independent career portal by UVA, for all content relating to careers, training and KMG as an employer, the design manual for the online presence and all print products also had to be expanded.\nIt was to have its own look and feel, but still be based on the KMG Kliniken CD. <\/p>\n\n

\"Expansion
Lively and activating: the new CD for careers and training at KMG Kliniken.<\/figcaption><\/figure>\n\n

THE IMPLEMENTATION<\/h3>\n\n

The framework conditions and, above all, the content requirements were worked out with the customer in several workshops moderated by UVA.\nIt became clear that the new functions should be recognizable through an expanded color scheme, for example.\nIn addition to the primary color turquoise, two secondary colors were used: orange for the interests of trained specialists (employee level) and pink for information on training and further education, trainees and students (training level).\nRecognizability is achieved, among other things, by retaining the organically curved lines found in the KMG clinics’ butterfly logo. <\/p>\n\n

\"\"
Posters and trade fair material in the new KMG career look<\/figcaption><\/figure>\n\n

THE RESULT<\/h3>\n\n

Thanks to the new background color scheme, the career portal and print products\/publications are immediately visually recognizable as independent.\nThe design is calming, user-friendly and inviting.\nPartial and complete areas of color have an activating but at the same time clear effect, while the design ensures recognition.\nThe KMG-Kliniken logo remains unchanged in the new corporate design, but is often used in a smaller version.\nThe visual language is characterized by photos of employees.\nWhen designing the templates for the various advertising formats, posters and brochures, great care was taken to ensure that they are as user-friendly as possible. <\/p>\n\n

<\/a>Here you can find the career portal<\/a><\/p>\n\n

<\/a>When can we refresh your corporate design?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

The CD with its fresh look and feel should make you want to take a closer look at the topic of careers. THE TASK Development of a corporate design manual in line with the existing CD for our client KMG Kliniken. The healthcare company KMG Kliniken operates numerous facilities at more than 20 locations in […]<\/p>\n","protected":false},"author":6,"featured_media":90646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[106,55],"tags":[],"class_list":["post-90651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kmg-clinics","category-references"],"yoast_head":"\nDevelopment of a corporate design for careers and training - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam<\/title>\n<meta name=\"description\" content=\"Since 1992, UVA has been successfully developing communication and digitalization solutions. 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