{"id":90266,"date":"2024-09-09T14:32:24","date_gmt":"2024-09-09T12:32:24","guid":{"rendered":"https:\/\/www.uva.de\/uncategorized\/podcast-really-sick\/"},"modified":"2024-09-09T14:32:28","modified_gmt":"2024-09-09T12:32:28","slug":"podcast-really-sick","status":"publish","type":"post","link":"https:\/\/www.uva.de\/en\/references\/podcast-really-sick\/","title":{"rendered":"Podcast “Really sick”"},"content":{"rendered":"\n

Here is the leg: Real life.\nReal stories.\nReal Berlin <\/h2>\n\n

Development and production of an authentic podcast series with Vivantes employees and a professional speaker<\/p>\n\n

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Multi-part Vivantes podcast “Echt krank” with speaker Nellie Thalbach<\/figcaption><\/figure>\n\n

THE TASK<\/h2>\n\n

Vivantes in Berlin, Germany’s largest municipal hospital group, wanted a corporate podcast that would appeal to both patients and employees: informative, entertaining and exciting.\nVivantes should distinguish itself positively from its competitors, be young, approachable, interesting and future-oriented; the contributions should show medical topics and everyday hospital life and tell this story in the context of the capital. <\/p>\n\n

THE IDEA<\/h2>\n\n

The inside storytelling podcast was to be more than just a technical\/medical guide; it was to authentically and emotionally portray Vivantes’ image<\/strong> as a healthcare company: Vivantes, at home in the Berlin neighborhood and a large hospital group that plays a special role in the healthcare landscape of the metropolitan region.\nA wide range of topics was selected for the film, with protagonists from the various departments and hospitals having their say.\nThe field of tension ranges from everyday life behind the scenes to some “blatant” topics. <\/p>\n\n

THE IMPLEMENTATION<\/h2>\n\n

The basis for this project was a particularly trusting, open and creative collaboration<\/strong> between the client, the production company Maniac Studios and UVA.<\/p>\n\n

The topics selected range from medical specialties to the history of the clinic and the managing director’s perspective.\nThe narrator is the young Berlin actress Nellie Thalbach, who conveys naturalness, ease and Berlin flair. <\/p>\n\n

All the protagonists speak freely, without a script, the tone is respectful, open, authentic and honest.\nAll the sounds, whether in the hospital corridor, helicopter landing pad or street caf\u00e9 in Neuk\u00f6lln, were recorded right there, nothing is staged.\nAs a result, the listener is immediately drawn into the subject and everyday hospital life.\nThe strong team spirit on the part of the employees is noticeable in the contributions, which brings the aspect of Vivantes as an employer<\/strong> into the picture. <\/p>\n\n