{"id":90264,"date":"2024-09-09T14:27:32","date_gmt":"2024-09-09T12:27:32","guid":{"rendered":"https:\/\/www.uva.de\/uncategorized\/recruiting-campaign\/"},"modified":"2024-09-09T14:27:37","modified_gmt":"2024-09-09T12:27:37","slug":"recruiting-campaign","status":"publish","type":"post","link":"https:\/\/www.uva.de\/en\/references\/recruiting-campaign\/","title":{"rendered":"Recruiting campaign"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-aufmerksamkeit-durch-authentische-spruche-mit-insider-wissen\">Attention through authentic expressions with insider knowledge<\/h2>\n\n<p><\/p>\n\n<p>Because CPAP and BIPAP are not LOL?\nIn this recruiting campaign, texts were used that appeal directly and exclusively to the target group. <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-die-aufgabe\">THE TASK<\/h2>\n\n<p>The hospital association Sankt Joseph Krankenhaus Berlin-Tempelhof and Franziskus-Krankenhaus Berlin, SJK and FKH, wanted a fresh recruiting campaign for nursing professions.\nInstead of classic marketing components, authentic messages from everyday working life were to be used. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2024\/06\/mu_sjkfkh_kampagne-sprueche_02-1024x576.jpg\" alt=\"\" class=\"wp-image-70609\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2024\/06\/mu_sjkfkh_kampagne-sprueche_02-1024x576.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2024\/06\/mu_sjkfkh_kampagne-sprueche_02-540x304.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2024\/06\/mu_sjkfkh_kampagne-sprueche_02-1536x864.jpg 1536w, https:\/\/www.uva.de\/wp-content\/uploads\/2024\/06\/mu_sjkfkh_kampagne-sprueche_02-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Recruiting with snappy slogans from real employees<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-die-umsetzung\">THE IMPLEMENTATION<\/h2>\n\n<p>In a workshop with nursing staff, texts were developed that appeal directly to the target group because they originate directly from the hospital environment or can be related to it.\nSome texts can only be understood with specialist knowledge or make particular sense to people who work in the clinic.\nHumor also plays a role.\n20 motifs were developed according to this scheme, plus a landing page under the umbrella of the careers page.   <\/p>\n\n<p><strong>Sample texts:<\/strong> I&#8217;m nursing here because it&#8217;s not just Halloween that makes your bones rattle.\nCome to us in the orthopaedics department.\n\/\/ I nurse here because nothing can get to my kidneys.\nCome to us in nephrology and urology.\n\/\/ I nurse here because CPAP and BIPAP are not LOL.\nCome to us in the ITS.     <\/p>\n\n<p>The design is very restrained, only a few icons were used.\nImpact and attention should be achieved primarily through the texts, the headline should speak for itself and the message should not be overbuilt. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2024\/06\/mu_sjkfkh_kampagne-sprueche_01-1024x576.jpg\" alt=\"\" class=\"wp-image-70612\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2024\/06\/mu_sjkfkh_kampagne-sprueche_01-1024x576.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2024\/06\/mu_sjkfkh_kampagne-sprueche_01-540x304.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2024\/06\/mu_sjkfkh_kampagne-sprueche_01-1536x864.jpg 1536w, https:\/\/www.uva.de\/wp-content\/uploads\/2024\/06\/mu_sjkfkh_kampagne-sprueche_01-2048x1152.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-das-ergebnis\">THE RESULT<\/h2>\n\n<p>The campaign was played out via social media channels and used for Google Ads.\nIn some cases, large posters were hung in selected public places. <\/p>\n\n<p>The feedback from the employees was consistently positive, which in turn had a positive effect on their own perception, recognition, appreciation and thus also their charisma, and can ultimately convince the desired new applicants.<\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Attention through authentic expressions with insider knowledge Because CPAP and BIPAP are not LOL? In this recruiting campaign, texts were used that appeal directly and exclusively to the target group. THE TASK The hospital association Sankt Joseph Krankenhaus Berlin-Tempelhof and Franziskus-Krankenhaus Berlin, SJK and FKH, wanted a fresh recruiting campaign for nursing professions. Instead of [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":74043,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[55,105],"tags":[],"class_list":["post-90264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-references","category-st-joseph-krankenhaus-sjk-berlin-tempelhof-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.5 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Recruiting campaign - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam<\/title>\n<meta name=\"description\" content=\"UVA Kommunikation und Medien develops websites and apps, corporate designs, information and recruiting campaigns, positioning workshops\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uva.de\/en\/references\/recruiting-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recruiting campaign\" \/>\n<meta property=\"og:description\" content=\"UVA Kommunikation und Medien develops websites and apps, corporate designs, information and recruiting campaigns, positioning workshops\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uva.de\/en\/references\/recruiting-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"UVA | Advertising Agency | Berlin - Brandenburg - Potsdam\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UVA.Potsdam\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-09T12:27:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-09T12:27:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uva.de\/wp-content\/uploads\/2024\/06\/project_master_2300x3452_sjk-fkh_karriere_sprueche.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2300\" \/>\n\t<meta property=\"og:image:height\" content=\"3452\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"spyanoe@uva.de\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"spyanoe@uva.de\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/references\\\/recruiting-campaign\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/references\\\/recruiting-campaign\\\/\"},\"author\":{\"name\":\"spyanoe@uva.de\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#\\\/schema\\\/person\\\/bd144229a24e4a78c42a996bc3cd7a16\"},\"headline\":\"Recruiting campaign\",\"datePublished\":\"2024-09-09T12:27:32+00:00\",\"dateModified\":\"2024-09-09T12:27:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/references\\\/recruiting-campaign\\\/\"},\"wordCount\":304,\"publisher\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/references\\\/recruiting-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uva.de\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/project_master_2300x3452_sjk-fkh_karriere_sprueche.jpg\",\"articleSection\":[\"References\",\"St. Joseph Krankenhaus (SJK) Berlin Tempelhof\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/references\\\/recruiting-campaign\\\/\",\"url\":\"https:\\\/\\\/www.uva.de\\\/en\\\/references\\\/recruiting-campaign\\\/\",\"name\":\"Recruiting campaign - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/references\\\/recruiting-campaign\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/references\\\/recruiting-campaign\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uva.de\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/project_master_2300x3452_sjk-fkh_karriere_sprueche.jpg\",\"datePublished\":\"2024-09-09T12:27:32+00:00\",\"dateModified\":\"2024-09-09T12:27:37+00:00\",\"description\":\"UVA Kommunikation und Medien develops websites and apps, corporate designs, information and recruiting campaigns, positioning workshops\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/references\\\/recruiting-campaign\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.uva.de\\\/en\\\/references\\\/recruiting-campaign\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/references\\\/recruiting-campaign\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.uva.de\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/project_master_2300x3452_sjk-fkh_karriere_sprueche.jpg\",\"contentUrl\":\"https:\\\/\\\/www.uva.de\\\/wp-content\\\/uploads\\\/2024\\\/06\\\/project_master_2300x3452_sjk-fkh_karriere_sprueche.jpg\",\"width\":2300,\"height\":3452},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/references\\\/recruiting-campaign\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"UVA\",\"item\":\"https:\\\/\\\/www.uva.de\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Recruiting campaign\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.uva.de\\\/en\\\/\",\"name\":\"UVA | Advertising Agency | Berlin - Brandenburg - Potsdam\",\"description\":\"running communication\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.uva.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#organization\",\"name\":\"UVA Kommunikation & Medien GmbH\",\"url\":\"https:\\\/\\\/www.uva.de\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.uva.de\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.uva.de\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/logo.svg\",\"width\":88,\"height\":47,\"caption\":\"UVA Kommunikation & Medien GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UVA.Potsdam\",\"https:\\\/\\\/instagram.com\\\/uva_running_communications\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/uva-kommunikation-und-medien\\\/about\\\/?viewAsMember=true\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#\\\/schema\\\/person\\\/bd144229a24e4a78c42a996bc3cd7a16\",\"name\":\"spyanoe@uva.de\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d8197a7cb3371b50f827e1f34c838fff7ecdefc5b73ca9d0cd2b4f8c49644551?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d8197a7cb3371b50f827e1f34c838fff7ecdefc5b73ca9d0cd2b4f8c49644551?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/d8197a7cb3371b50f827e1f34c838fff7ecdefc5b73ca9d0cd2b4f8c49644551?s=96&d=mm&r=g\",\"caption\":\"spyanoe@uva.de\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Recruiting campaign - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam","description":"UVA Kommunikation und Medien develops websites and apps, corporate designs, information and recruiting campaigns, positioning workshops","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uva.de\/en\/references\/recruiting-campaign\/","og_locale":"en_US","og_type":"article","og_title":"Recruiting campaign","og_description":"UVA Kommunikation und Medien develops websites and apps, corporate designs, information and recruiting campaigns, positioning workshops","og_url":"https:\/\/www.uva.de\/en\/references\/recruiting-campaign\/","og_site_name":"UVA | Advertising Agency | Berlin - Brandenburg - Potsdam","article_publisher":"https:\/\/www.facebook.com\/UVA.Potsdam","article_published_time":"2024-09-09T12:27:32+00:00","article_modified_time":"2024-09-09T12:27:37+00:00","og_image":[{"width":2300,"height":3452,"url":"https:\/\/www.uva.de\/wp-content\/uploads\/2024\/06\/project_master_2300x3452_sjk-fkh_karriere_sprueche.jpg","type":"image\/jpeg"}],"author":"spyanoe@uva.de","twitter_card":"summary_large_image","twitter_misc":{"Written by":"spyanoe@uva.de","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.uva.de\/en\/references\/recruiting-campaign\/#article","isPartOf":{"@id":"https:\/\/www.uva.de\/en\/references\/recruiting-campaign\/"},"author":{"name":"spyanoe@uva.de","@id":"https:\/\/www.uva.de\/en\/#\/schema\/person\/bd144229a24e4a78c42a996bc3cd7a16"},"headline":"Recruiting campaign","datePublished":"2024-09-09T12:27:32+00:00","dateModified":"2024-09-09T12:27:37+00:00","mainEntityOfPage":{"@id":"https:\/\/www.uva.de\/en\/references\/recruiting-campaign\/"},"wordCount":304,"publisher":{"@id":"https:\/\/www.uva.de\/en\/#organization"},"image":{"@id":"https:\/\/www.uva.de\/en\/references\/recruiting-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uva.de\/wp-content\/uploads\/2024\/06\/project_master_2300x3452_sjk-fkh_karriere_sprueche.jpg","articleSection":["References","St. Joseph Krankenhaus (SJK) Berlin Tempelhof"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.uva.de\/en\/references\/recruiting-campaign\/","url":"https:\/\/www.uva.de\/en\/references\/recruiting-campaign\/","name":"Recruiting campaign - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam","isPartOf":{"@id":"https:\/\/www.uva.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.uva.de\/en\/references\/recruiting-campaign\/#primaryimage"},"image":{"@id":"https:\/\/www.uva.de\/en\/references\/recruiting-campaign\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uva.de\/wp-content\/uploads\/2024\/06\/project_master_2300x3452_sjk-fkh_karriere_sprueche.jpg","datePublished":"2024-09-09T12:27:32+00:00","dateModified":"2024-09-09T12:27:37+00:00","description":"UVA Kommunikation und Medien develops websites and apps, corporate designs, information and recruiting campaigns, positioning workshops","breadcrumb":{"@id":"https:\/\/www.uva.de\/en\/references\/recruiting-campaign\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.uva.de\/en\/references\/recruiting-campaign\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uva.de\/en\/references\/recruiting-campaign\/#primaryimage","url":"https:\/\/www.uva.de\/wp-content\/uploads\/2024\/06\/project_master_2300x3452_sjk-fkh_karriere_sprueche.jpg","contentUrl":"https:\/\/www.uva.de\/wp-content\/uploads\/2024\/06\/project_master_2300x3452_sjk-fkh_karriere_sprueche.jpg","width":2300,"height":3452},{"@type":"BreadcrumbList","@id":"https:\/\/www.uva.de\/en\/references\/recruiting-campaign\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"UVA","item":"https:\/\/www.uva.de\/en\/"},{"@type":"ListItem","position":2,"name":"Recruiting campaign"}]},{"@type":"WebSite","@id":"https:\/\/www.uva.de\/en\/#website","url":"https:\/\/www.uva.de\/en\/","name":"UVA | Advertising Agency | Berlin - Brandenburg - Potsdam","description":"running communication","publisher":{"@id":"https:\/\/www.uva.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.uva.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.uva.de\/en\/#organization","name":"UVA Kommunikation & Medien GmbH","url":"https:\/\/www.uva.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uva.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.uva.de\/wp-content\/uploads\/2020\/07\/logo.svg","contentUrl":"https:\/\/www.uva.de\/wp-content\/uploads\/2020\/07\/logo.svg","width":88,"height":47,"caption":"UVA Kommunikation & Medien GmbH"},"image":{"@id":"https:\/\/www.uva.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UVA.Potsdam","https:\/\/instagram.com\/uva_running_communications","https:\/\/www.linkedin.com\/company\/uva-kommunikation-und-medien\/about\/?viewAsMember=true"]},{"@type":"Person","@id":"https:\/\/www.uva.de\/en\/#\/schema\/person\/bd144229a24e4a78c42a996bc3cd7a16","name":"spyanoe@uva.de","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/d8197a7cb3371b50f827e1f34c838fff7ecdefc5b73ca9d0cd2b4f8c49644551?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d8197a7cb3371b50f827e1f34c838fff7ecdefc5b73ca9d0cd2b4f8c49644551?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d8197a7cb3371b50f827e1f34c838fff7ecdefc5b73ca9d0cd2b4f8c49644551?s=96&d=mm&r=g","caption":"spyanoe@uva.de"}}]}},"_links":{"self":[{"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/posts\/90264","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/comments?post=90264"}],"version-history":[{"count":1,"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/posts\/90264\/revisions"}],"predecessor-version":[{"id":90265,"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/posts\/90264\/revisions\/90265"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/media\/74043"}],"wp:attachment":[{"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/media?parent=90264"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/categories?post=90264"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/tags?post=90264"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}