{"id":90262,"date":"2024-09-09T14:21:40","date_gmt":"2024-09-09T12:21:40","guid":{"rendered":"https:\/\/www.uva.de\/uncategorized\/new-corporate-design-for-median\/"},"modified":"2024-09-09T14:21:41","modified_gmt":"2024-09-09T12:21:41","slug":"new-corporate-design-for-median","status":"publish","type":"post","link":"https:\/\/www.uva.de\/en\/references\/new-corporate-design-for-median\/","title":{"rendered":"New corporate design for MEDIAN"},"content":{"rendered":"\n

New horizons, new target group: the CD enables a targeted approach, conveys trust and the highest level of expertise.<\/h3>\n\n

The new CD for the MEDIAN GROUP was necessary because the Median group of companies was expanding in an international context.\nHigh recognizability and user-friendliness were a goal. <\/p>\n\n

\"UVA<\/figure>\n\n

THE TASK<\/h3>\n\n

The MEDIAN GROUP, with more than 425 facilities, has also been present abroad since 2021 and took over facilities in the UK and Spain.\nThe MEDIAN GROUP’s corporate design needed to differ from MEDIAN’s appearance in Germany, but still be recognizably MEDIAN.\nThe design should take the new target group into account: instead of patients, it is investors and users from politics and the (healthcare) industry. <\/p>\n\n

THE IMPLEMENTATION<\/h3>\n\n

The basic design idea was: The MEDIAN GROUP is the reliable partner when it comes to health.\nYears of experience and a constantly growing network of healthcare partners guarantee competence.\nThe slogan “Living life” was adopted unchanged to facilitate recognition.\nThe color scheme was revised.\nThe customer’s wish was to extend the existing color spectrum by one color, taking accessibility into account.\nOverall, the design and content were to appear simpler, more factual, “technical” and cooler, but convincingly competent and without any loss of information. <\/p>\n\n

\"The
UVA created a CD that can be adapted for all media and formats.<\/figcaption><\/figure>\n\n

THE RESULT<\/p>\n\n

The reduced design and restrained radiance of the colors suit the company’s new target group, but the proximity to MEDIAN in Germany remains clearly recognizable.\nExtensive white space, the reduction of elements and a clearly structured layout convey a high degree of medical professionalism.\nThe use of the golden ratio and color-coordinated images creates a harmonious and trustworthy feeling.\nBoth attributes stand for a long-lasting and fruitful partnership.\nRelevant information is always underlined with the friendly yellow, among other things to emphasize the focusing and goal-oriented character of a professional medical partner. <\/p>\n\n

\"Business
Business cards for Max Mustermann in the new corporate design<\/figcaption><\/figure>\n\n

Both corporate designs are based on the same principles and use the same basic rules.\nAll templates are designed to be easy and straightforward to use for future users: solid, practical and functional. <\/p>\n\n

Do you also need a new look?<\/g> <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

New horizons, new target group: the CD enables a targeted approach, conveys trust and the highest level of expertise. The new CD for the MEDIAN GROUP was necessary because the Median group of companies was expanding in an international context. High recognizability and user-friendliness were a goal. THE TASK The MEDIAN GROUP, with more than […]<\/p>\n","protected":false},"author":6,"featured_media":81747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[60,121,55],"tags":[],"class_list":["post-90262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-median-group-of-companies","category-references"],"yoast_head":"\nNew corporate design for MEDIAN - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam<\/title>\n<meta name=\"description\" content=\"UVA has been developing communication and digitalization solutions since 1992: Corporate designs, campaigns, apps and websites.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uva.de\/en\/references\/new-corporate-design-for-median\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New corporate design for MEDIAN\" \/>\n<meta property=\"og:description\" content=\"UVA has been developing communication and digitalization solutions since 1992: Corporate designs, campaigns, apps and websites.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uva.de\/en\/references\/new-corporate-design-for-median\/\" \/>\n<meta property=\"og:site_name\" content=\"UVA | Advertising Agency | Berlin - 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