{"id":5884,"date":"2023-03-17T15:13:53","date_gmt":"2023-03-17T14:13:53","guid":{"rendered":"https:\/\/www.uva.de\/uncategorized\/development-of-a-corporate-design-and-a-website\/"},"modified":"2024-09-10T13:49:08","modified_gmt":"2024-09-10T11:49:08","slug":"development-of-a-corporate-design-and-a-website","status":"publish","type":"post","link":"https:\/\/www.uva.de\/en\/references\/development-of-a-corporate-design-and-a-website\/","title":{"rendered":"Development of a corporate design and a website"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-die-aufgabe\">THE TASK<\/h2>\n\n<p>In 2018, the University of Potsdam, the Brandenburg Technical University of Cottbus-Senftenberg and the Brandenburg Medical School Theodor Fontane founded a joint faculty for health sciences. UVA was commissioned to develop the corporate design (CD) and a website.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"711\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2023\/01\/01_fgw_cd_01-1024x711.jpg\" alt=\"\" class=\"wp-image-5681\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2023\/01\/01_fgw_cd_01-1024x711.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2023\/01\/01_fgw_cd_01-540x375.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2023\/01\/01_fgw_cd_01-1536x1066.jpg 1536w, https:\/\/www.uva.de\/wp-content\/uploads\/2023\/01\/01_fgw_cd_01-2048x1422.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">THE CONCEPT<\/h2>\n\n<p>The CD should show that it is a new, joint project by three prominent partners. The new claim should fit all target groups, reflect all ambitions and work regionally as well as internationally.&#13;\n<\/p>\n\n<p>A special feature of the website was the breadth of interest groups that had to be taken into account when developing the content structure: students, lecturers, professors, scientists and specialists, future applicants, companies from the health sector, in the regional and international area, as well as representatives from politics and media, and last but not least the great versatility and high complexity of the subject itself.&#13;\n<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"711\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2023\/01\/02_fgw_cd_02-1024x711.jpg\" alt=\"\" class=\"wp-image-5683\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2023\/01\/02_fgw_cd_02-1024x711.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2023\/01\/02_fgw_cd_02-540x375.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2023\/01\/02_fgw_cd_02-1536x1066.jpg 1536w, https:\/\/www.uva.de\/wp-content\/uploads\/2023\/01\/02_fgw_cd_02-2048x1422.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\">THE IMPLEMENTATION<\/h2>\n\n<p>In the course of the development, several workshops were held with all partners in order to capture all the needs and priorities of the three partners involved. The claim was also developed in close cooperation with all those involved.<\/p>\n\n<p>The logo in molecule optics was developed from an idea of the customer and became an important feature of the CD. The basic idea of the molecular structure can be found in almost all graphic elements. It stands for science, data, research, collaboration and networking.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"711\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2023\/01\/03_fgw_web-1024x711.jpg\" alt=\"\" class=\"wp-image-5685\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2023\/01\/03_fgw_web-1024x711.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2023\/01\/03_fgw_web-540x375.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2023\/01\/03_fgw_web-1536x1066.jpg 1536w, https:\/\/www.uva.de\/wp-content\/uploads\/2023\/01\/03_fgw_web-2048x1422.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-das-ergebnis\">THE RESULT<\/h2>\n\n<p>In addition to the molecular structure, it is above all the colors that give a clear, scientific impression: dark, cool blue tones with red accents in a generous white space.&#13;\n&#13;\n<\/p>\n\n<p>The claim: \u201cOne faculty \u2013 three universities. Competence in health research, promotion of young talent and knowledge transfer&#8221; is a clear, strong statement, the content of the three universities is obvious, the claim &#8211; we are competence &#8211; is immediately clear.<\/p>\n\n<p>An important feature is an integrated publication database, as well as an internal area (intranet).<\/p>\n\n<p><a href=\"https:\/\/www.fgw-brandenburg.de\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.fgw-brandenburg.de<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The newly founded Faculty of Health Sciences Brandenburg (FGW) needed a communication platform with visibility and reach, functionality and design.<\/p>\n","protected":false},"author":6,"featured_media":88196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[60,107,57,55],"tags":[],"class_list":["post-5884","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-faculty-of-health-sciences-brandenburg-fgw","category-print-en","category-references"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - 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