{"id":33819,"date":"2024-02-27T12:07:39","date_gmt":"2024-02-27T11:07:39","guid":{"rendered":"https:\/\/www.uva.de\/uncategorized\/i-have-underneath-2\/"},"modified":"2024-09-12T09:27:47","modified_gmt":"2024-09-12T07:27:47","slug":"i-have-underneath-2","status":"publish","type":"post","link":"https:\/\/www.uva.de\/en\/campaign\/i-have-underneath-2\/","title":{"rendered":"I have down below"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33819\" class=\"elementor elementor-33819 elementor-4031\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1ad9af7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1ad9af7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d339e9b\" data-id=\"d339e9b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-772bc2d elementor-widget elementor-widget-text-editor\" data-id=\"772bc2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>THE TASK<\/h2>\n<p>The aim of the campaign was to attract maximum attention nationwide to the Paracelsus Clinic Golzheim as a specialist urological clinic.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-200c7af9 elementor-widget elementor-widget-text-editor\" data-id=\"200c7af9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>The Concept<\/h2>\n<p>Men in particular should be addressed. Because they are more frequently affected by urological problems, but more reluctant than the average person to go to the doctor and for preventive care. On the other hand, it is often women who motivate men to take care of their health. The campaign should therefore ultimately appeal to and motivate both men and women.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-032f7c1 elementor-widget elementor-widget-text-editor\" data-id=\"032f7c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>The Execution<\/h2>\n<p>The collection of ideas began with a workshop in which the clinic management and directors took part. The research questions were: What is going on in those affected? How do they talk about it? How do they look for and find further information? How is the topic communicated worldwide? And what criteria do patients use when choosing a urology clinic?<\/p>\n<p>It soon became clear that the clinic&#8217;s excellence as &#8220;one of the largest specialist urology clinics in Golzheim&#8221; needed to be communicated. And it has to be a campaign with humor.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48fbe78 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"48fbe78\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/09\/img_paracelsus_slider1-2-1024x737.jpg\" alt=\"img_paracelsus_slider1\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/09\/img_paracelsus_slider2-1024x737.jpg\" alt=\"img_paracelsus_slider2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/09\/img_paracelsus_slider3-1024x737.jpg\" alt=\"img_paracelsus_slider3\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 4\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/09\/img_paracelsus_slider4-1024x737.jpg\" alt=\"img_paracelsus_slider4\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3569735 elementor-widget elementor-widget-text-editor\" data-id=\"3569735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>How it works<\/h2>\n<p>How it works: The speech should be provocative, emotional and linked to a clear call to action. Nobody likes to talk about bladder weakness, prostate or urinary stones. The most awkward expression &#8220;I&#8217;ve got down below&#8221; shows that you are embarrassed. When a cool guy says that, it has a funny effect. But it&#8217;s also touching &#8211; you can identify with the poor guy. (There were mainly men in the pictures).<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a64e8c elementor-widget elementor-widget-text-editor\" data-id=\"0a64e8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>the result<\/h2>\n<p>Several motifs in which a man or a woman in their prime and in the middle of life say that they have &#8220;down below&#8221;. For example: The cool bouncer: &#8220;It&#8217;s too bad when only my humor is dry. &#8220;I&#8217;ve got down below&#8221;. The craftsman in overalls: &#8220;It&#8217;s too bad when the tap only drips&#8230;&#8221;. Plus telephone number and website for quick contact with the clinic.<\/p>\n<p>The success was and is immense: to this day, the clinic receives numerous appointment requests as a result of this campaign and has recorded an above-average increase in patient numbers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The sensitive yet humorous campaign for the Paracelsus Klinik Golzheim as a specialist urological clinic was extremely successful.<\/p>\n","protected":false},"author":6,"featured_media":88137,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[61,63,55],"tags":[],"class_list":["post-33819","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign","category-paracelsus-en","category-references"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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