{"id":33800,"date":"2024-02-27T12:07:29","date_gmt":"2024-02-27T11:07:29","guid":{"rendered":"https:\/\/www.uva.de\/uncategorized\/nursing-staff-campaign-ameos-hospital-einsiedeln\/"},"modified":"2024-09-11T14:02:20","modified_gmt":"2024-09-11T12:02:20","slug":"nursing-staff-campaign-ameos-hospital-einsiedeln","status":"publish","type":"post","link":"https:\/\/www.uva.de\/en\/references\/nursing-staff-campaign-ameos-hospital-einsiedeln\/","title":{"rendered":"Nursing staff campaign &#8211; AMEOS Hospital Einsiedeln"},"content":{"rendered":"\n<p>Over time, companies in the healthcare sector have to develop new ideas to attract employees. This can and must be achieved through attention-grabbing campaigns.<\/p>\n\n<h2 class=\"wp-block-heading\">TASK<\/h2>\n\n<p>As part of the employee recruitment process at AMEOS Hospital Einsiedeln, an idea was sought for a fresh, funny, provocative campaign. The aim was to make nursing staff aware of the clinic as an employer and ultimately attract them to AMEOS Hospital Einsiedeln.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2022\/02\/ameos-ch-plakate-2-1024x614.jpg\" alt=\"\" class=\"wp-image-4513\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2022\/02\/ameos-ch-plakate-2-1024x614.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2022\/02\/ameos-ch-plakate-2-540x324.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2022\/02\/ameos-ch-plakate-2.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-durchf-hrung\">IMPLEMENTATION<\/h2>\n\n<p id=\"h-im-einem-strategiemeeting-wurden-die-rahmenbedingungen-gemeinsam-mit-dem-kunden-besprochen-im-anschlie-enden-kreativprozess-entstand-die-idee-zu-einer-frechen-auffallenden-kampagne-im-vordergrund-standen-und-stehen-die-au-ergew-hnlichen-benefits-welche-potentiellen-neuen-mitarbeitenden-angeboten-werden\">The framework conditions were discussed with the customer in a strategy meeting.<br\/><br\/>In the creative process that followed, the idea for a bold, eye-catching campaign was born. The focus has always been on the exceptional benefits offered to potential new employees.<\/p>\n\n<p id=\"h-auff-llige-bilder-und-leuchtende-farben-gepaart-mit-coolen-spr-chen-bilden-das-fundament-f-r-die-kampagne\">Eye-catching images and bright colors paired with cool slogans form the foundation for the campaign.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2022\/02\/ameos-ch-plakate-1-1024x614.jpg\" alt=\"\" class=\"wp-image-4511\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2022\/02\/ameos-ch-plakate-1-1024x614.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2022\/02\/ameos-ch-plakate-1-540x324.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2022\/02\/ameos-ch-plakate-1.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-ergebnis\">Result<\/h2>\n\n<p>The campaign quickly attracted attention. As a result, many vacancies were filled in a relatively short time.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2022\/02\/ameos-ch-web-1024x614.jpg\" alt=\"\" class=\"wp-image-4515\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2022\/02\/ameos-ch-web-1024x614.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2022\/02\/ameos-ch-web-540x324.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2022\/02\/ameos-ch-web.jpg 1500w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Development of an authentic, charming campaign for recruiting nursing staff in the healthcare sector.<\/p>\n","protected":false},"author":3,"featured_media":88152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[59,61,55],"tags":[],"class_list":["post-33800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ameos-group","category-campaign","category-references"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nursing staff campaign - AMEOS Hospital Einsiedeln - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam<\/title>\n<meta name=\"description\" content=\"Development of an authentic, charming campaign for recruiting nursing staff in the healthcare sector.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uva.de\/en\/references\/nursing-staff-campaign-ameos-hospital-einsiedeln\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nursing staff campaign - AMEOS Hospital Einsiedeln\" \/>\n<meta property=\"og:description\" content=\"Development of an authentic, charming campaign for recruiting nursing staff in the healthcare sector.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uva.de\/en\/references\/nursing-staff-campaign-ameos-hospital-einsiedeln\/\" \/>\n<meta property=\"og:site_name\" content=\"UVA | Advertising Agency | Berlin - Brandenburg - Potsdam\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UVA.Potsdam\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-27T11:07:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-11T12:02:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uva.de\/wp-content\/uploads\/2022\/02\/project_master_2300x3452_ameos-ch-pflegekampagne.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2300\" \/>\n\t<meta property=\"og:image:height\" content=\"3452\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"kschmidt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"kschmidt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.uva.de\/en\/references\/nursing-staff-campaign-ameos-hospital-einsiedeln\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.uva.de\/en\/references\/nursing-staff-campaign-ameos-hospital-einsiedeln\/\"},\"author\":{\"name\":\"kschmidt\",\"@id\":\"https:\/\/www.uva.de\/en\/#\/schema\/person\/a58ee51c42a7abe22a71733a614461cb\"},\"headline\":\"Nursing staff campaign &#8211; 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