{"id":33792,"date":"2024-02-27T11:55:42","date_gmt":"2024-02-27T10:55:42","guid":{"rendered":"https:\/\/www.uva.de\/uncategorized\/poster-campaign-of-a-self-help-group\/"},"modified":"2024-09-10T13:40:36","modified_gmt":"2024-09-10T11:40:36","slug":"poster-campaign-of-a-self-help-group","status":"publish","type":"post","link":"https:\/\/www.uva.de\/en\/references\/poster-campaign-of-a-self-help-group\/","title":{"rendered":"Poster campaign of a self-help group"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-entwicklung-von-plakatmotiven-fur-eine-awareness-kampagne-der-osterreichischen-selbsthilfegruppe-fur-menschen-mit-primarem-immundefekt-ospid\">Development of poster motifs for an awareness campaign of the Austrian Self-Help Group for People with Primary Immunodeficiency (\u00d6SPID)<\/h2>\n\n<p>Anyone suffering from a primary immunodeficiency can receive treatment if they know their diagnosis. With this poster campaign, \u00d6SPID wants to draw attention to the option of testing.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2024\/02\/OESPID_Mockup2_1536x1025-1024x683.jpg\" alt=\"Poster campaign for more attention\" class=\"wp-image-33776\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2024\/02\/OESPID_Mockup2_1536x1025-1024x683.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2024\/02\/OESPID_Mockup2_1536x1025-540x360.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2024\/02\/OESPID_Mockup2_1536x1025.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-die-aufgabe\">THE TASK<\/h2>\n\n<p>The Austrian self-help group for people with primary immunodeficiency, \u00d6SPID, would like to make more people aware of the niche disease <em>immunodeficiency<\/em>. There are still people affected who are unaware of their illness and suffer from it for a long time, even though there are good treatment options. The campaign was aimed at patients, relatives and doctors, to educate and inform them that they can be tested.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-die-idee\">THE IDEA<\/h2>\n\n<p>Because the people concerned are very often still looking for the right diagnosis, are frequently ill and spend a lot of time in doctors&#8217; waiting rooms, a classic poster campaign for medical facilities should be developed. People should feel that their distress is taken seriously, but the content should not scare them, but offer a solution\/relief.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2024\/02\/OESPID_Mockup3_1536x1025-1024x683.jpg\" alt=\"Classic print products for a poster campaign\" class=\"wp-image-33780\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2024\/02\/OESPID_Mockup3_1536x1025-1024x683.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2024\/02\/OESPID_Mockup3_1536x1025-540x360.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2024\/02\/OESPID_Mockup3_1536x1025.jpg 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-die-umsetzung\">THE IMPLEMENTATION<\/h2>\n\n<p>The core message is formulated as a question and picks up the patients where they are &#8211; in the waiting room: <em>Do you see your doctor more often than your family?<\/em> Help is offered immediately: Get tested for PID and get advice from the support group. The slogan &#8220;Testing is knowledge is life&#8221; is catchy and to the point. The design is friendly, the choice of colors suggests, in contrast to a medical appearance, normality, peace, warmth, family &#8211; something that those affected long for. The QR code makes it possible to contact \u00d6SPID immediately. The poster can be downloaded from the website.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00d6SPID advises people with a primary immunodeficiency and raises awareness.<\/p>\n","protected":false},"author":6,"featured_media":88183,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[61,114,57,55],"tags":[],"class_list":["post-33792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaign","category-oespid-austrian-self-help-group-for-primary-immunodeficiencies","category-print-en","category-references"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Poster campaign of a self-help group - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam<\/title>\n<meta name=\"description\" content=\"Would you like a campaign with posters? 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