{"id":33713,"date":"2024-02-27T08:55:39","date_gmt":"2024-02-27T07:55:39","guid":{"rendered":"https:\/\/www.uva.de\/uncategorized\/tears-and-pampering-aroma\/"},"modified":"2024-02-27T08:55:54","modified_gmt":"2024-02-27T07:55:54","slug":"tears-and-pampering-aroma","status":"publish","type":"post","link":"https:\/\/www.uva.de\/en\/blog-en\/tears-and-pampering-aroma\/","title":{"rendered":"Tears and pampering aroma"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-die-werbung-lebt-von-emotionen-und-das-nicht-nur-zur-weihnachtszeit\">Advertising thrives on emotions, and not just at Christmas time<\/h2>\n\n<p>Cry: What we can learn from Christmas advertising and why it&#8217;s okay to shed a tear.<\/p>\n\n<p>&#8220;Christmas, the season of giving and surprises,&#8221; says Santa Claus in the 1981 TV commercial and brings mom 4711. Mom had previously tested fresh gingerbread in the Bahlsen tasting room and is now making coffee with a pampering aroma.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2022\/12\/AdobeStock_176985284_bearb_2000px-1024x576.jpg\" alt=\"Only the best at Christmas time, even in advertising\" class=\"wp-image-5634\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2022\/12\/AdobeStock_176985284_bearb_2000px-1024x576.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2022\/12\/AdobeStock_176985284_bearb_2000px-540x304.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2022\/12\/AdobeStock_176985284_bearb_2000px-1536x864.jpg 1536w, https:\/\/www.uva.de\/wp-content\/uploads\/2022\/12\/AdobeStock_176985284_bearb_2000px.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption>Works: Signal color red and a cup of coffee. Santa knows that too.<\/figcaption><\/figure>\n\n<h2 class=\"wp-block-heading\">Christmas advertising must touch the heart<\/h2>\n\n<p>We have enough coffee in the cupboard today and enough surprises. We long for peace and desire love, closeness and solidarity. That&#8217;s why advertising at Christmas time is less and less about something specific for the festive season and more about big emotions. Who doesn&#8217;t cry when grandpa has to send out an obituary to get the family together for Christmas? That was in 2015.<\/p>\n\n<p>Would you shoot the commercial the same way today? After three years of coronavirus and Russia&#8217;s war, there is an unpleasant sense of seriousness. At that time, the visit to Grandpa&#8217;s failed solely because of our will. Today there may be a border or a corona test between us. That&#8217;s hard to bear.<\/p>\n\n<h2 class=\"wp-block-heading\">Crying is human<\/h2>\n\n<p>On the other hand, crying is sometimes good for you. People who cry appear empathetic and warm-hearted to their fellow human beings and get help more quickly. Incidentally, the ability to cry is something exclusively human.<\/p>\n\n<p><strong>What does this mean for us &#8211; and for you?<\/strong><\/p>\n\n<ol class=\"wp-block-list\" type=\"1\"><li>Emotions, stories and facts are still essential when it comes to reaching people with a message.<\/li><li>Our creativity and expertise will also be there for you in 2023, regardless of whether you want a large campaign or a small, fine web presence. Or strategic advice for the coming years.<\/li><li>Until then, we wish you a wonderful Christmas season, with a pampering aroma, but above all with good conversations and good emotions. Let yourself be touched, if necessary with a Sissi movie. Now you know that a few tears make you likeable.<\/li><\/ol>\n\n<p><a href=\"https:\/\/youtu.be\/V6-0kYhqoRo\" target=\"_blank\" rel=\"noreferrer noopener\">Want to see the Christmas clip &#8220;Coming home&#8221; again?  <\/a><\/p>\n\n<p><a href=\"https:\/\/www.uva.de\/#\">What can we spoil you with? You can write to us here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertising thrives on emotions, and not just at Christmas time Cry: What we can learn from Christmas advertising and why it&#8217;s okay to shed a tear. &#8220;Christmas, the season of giving and surprises,&#8221; says Santa Claus in the 1981 TV commercial and brings mom 4711. Mom had previously tested fresh gingerbread in the Bahlsen tasting [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[86],"tags":[],"class_list":["post-33713","post","type-post","status-publish","format-standard","hentry","category-blog-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Tears and pampering aroma - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam<\/title>\n<meta name=\"description\" content=\"Advertising at Christmas time has changed, away from the product and towards big emotions. 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