![\"Man](\"https:\/\/www.uva.de\/wp-content\/uploads\/2023\/06\/AdobeStock_383141527_2000px-edited.jpg\")
<\/figure>\n\nK for creative agency. Or kiss<\/h2>\n\n
Of course, the K in the German expression KI (AI) can also be thought of differently: K for kreativ \/ creative. But even if the super algorithms have long since turned our cultural heritage into a huge creative mash and our graphic designers (and not only them) are currently discovering many new games and tools: The machine wants to be fed.<\/p>\n\n
Pleasure is human<\/h2>\n\n
There is still plenty for us warm-blooded animals to do. Although the new Apple glasses are obviously an attempt to merge people and technology even more. But the list of things that we humans have to do ourselves is and remains long:<\/p>\n\n
From kissing and having children to singing in a choir. Pour milk into a cup of fragrant coffee, smell and taste it. Pleasure and indulgence is human. Love. Affection. Recognizing and understanding moods. And because every person is different, a machine will never successfully play on the empathy level. (Never say never, but if it does happen, it’s machines kissing).<\/p>\n\n
In any case, we continue with curiosity and inspiration, with steaming coffee and jokes in the kitchen, with brainstorming at the conference table. We will continue to call you personally and ask how you are doing. It’s quite possible that the programmers or graphic designers will bake their rolls faster in the meantime. With artificial and creative intelligence.<\/p>\n\n