{"id":2645,"date":"2021-02-26T11:45:49","date_gmt":"2021-02-26T10:45:49","guid":{"rendered":"https:\/\/www.uva.de\/ameos-einrichtungen-schweiz-corporate-design\/"},"modified":"2024-09-12T11:39:53","modified_gmt":"2024-09-12T09:39:53","slug":"ameos-einrichtungen-schweiz-corporate-design","status":"publish","type":"post","link":"https:\/\/www.uva.de\/en\/brands\/ameos-einrichtungen-schweiz-corporate-design\/","title":{"rendered":"AMEOS Health Facilities Switzerland \u2013 Corporate Design"},"content":{"rendered":"\n

Coporate Design is the visual embodiment of a brand, triggering emotional responses and creating a distinct sense of recognizability. It runs through all levels of a company and builds trust with both customers and employees. A brand is more than just a name.<\/p>\n\n

Task<\/h2>\n\n

Following the implementation of the new sub-brand AMEOS Health Facilities Switzerland, under the AMEOS Group, a consistent, stringent and upscale design language needed to be developed – one that reaches and engages the target audience and effectively communicates brand values.<\/p>\n\n

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<\/div>\n\n

Realization<\/h2>\n\n

Throughout the course of multiple iterations, priorities and measures of the rebranding process were developed together with the client\u2019s team. During this phase of the project, the collaborative effort at eye level as well as the shared understanding of the underlying goal were absolutely essential.<\/p>\n\n

\"\"<\/figure>\n\n
<\/div>\n\n

Design & Result<\/h2>\n\n

Clear structures, an upscale color scheme and an exclusive visual language reflect the brand\u2019s message: when it comes to your health, we\u2019re your partner.<\/em> Great attention was paid to the selection of materials, aiming for a high-quality and tactile feel: in this case, we settled on a type of paper with a special finish (Pantone Metallic Bronze).<\/p>\n\n

\"\"<\/figure>\n\n
<\/div>\n\n

A holistic solution<\/h2>\n\n

The entire brand presence was closely coordinated across digital and printed media and developed in close collaboration with all involved parties. The result is a solid, elegant, and above all cohesive product.<\/p>\n\n

\"\"<\/figure>\n\n
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More information:<\/h5>\n\n

\u00bb ameos.ch<\/a> | Website for the AMEOS Health Facilities Switzerland<\/p>\n","protected":false},"excerpt":{"rendered":"

Creating a sub-brand for the AMEOS Group and its health facilities in Switzerland.<\/p>\n","protected":false},"author":3,"featured_media":88165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[59,60,64,55],"tags":[62],"class_list":["post-2645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ameos-group","category-brands","category-digital-en","category-references","tag-ameos-group"],"yoast_head":"\nAMEOS Health Facilities Switzerland \u2013 Corporate Design - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam<\/title>\n<meta name=\"description\" content=\"Following the implementation of the new sub-brand AMEOS Health Facilities Switzerland, under the AMEOS Group, a consistent, stringent and upscale design language needed to be developed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uva.de\/en\/brands\/ameos-einrichtungen-schweiz-corporate-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AMEOS Health Facilities Switzerland \u2013 Corporate Design\" \/>\n<meta property=\"og:description\" content=\"Following the implementation of the new sub-brand AMEOS Health Facilities Switzerland, under the AMEOS Group, a consistent, stringent and upscale design language needed to be developed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uva.de\/en\/brands\/ameos-einrichtungen-schweiz-corporate-design\/\" \/>\n<meta property=\"og:site_name\" content=\"UVA | Advertising Agency | Berlin - 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