{"id":2475,"date":"2021-02-24T15:49:05","date_gmt":"2021-02-24T14:49:05","guid":{"rendered":"https:\/\/www.uva.de\/glg-gesundheit-de\/"},"modified":"2024-09-12T12:51:43","modified_gmt":"2024-09-12T10:51:43","slug":"glg-gesundheit-de","status":"publish","type":"post","link":"https:\/\/www.uva.de\/en\/digital-en\/glg-gesundheit-de\/","title":{"rendered":"glg-gesundheit.de"},"content":{"rendered":"\n<p>The GLG Association is the largest healthcare provider in northeastern Brandenburg, encompassing hospitals, medical care centers, care and rehabilitation facilities, residential homes and consultation centers. The goal was to build a new online presence that reflects the company\u2019s services and resonates with respective target audiences on an emotional and accessible level.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"631\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/02\/glg_website_mobile_neu-1024x631.jpg\" alt=\"\" class=\"wp-image-2205\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/02\/glg_website_mobile_neu-1024x631.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2021\/02\/glg_website_mobile_neu-540x333.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2021\/02\/glg_website_mobile_neu-768x473.jpg 768w, https:\/\/www.uva.de\/wp-content\/uploads\/2021\/02\/glg_website_mobile_neu-1536x947.jpg 1536w, https:\/\/www.uva.de\/wp-content\/uploads\/2021\/02\/glg_website_mobile_neu.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 class=\"wp-block-heading\" id=\"h-die-umsetzung\">The Implementation<\/h2>\n\n<p>The challenge was to showcase the complex and interwoven content of the association as a whole as well as the services of the individual hospitals in a clear and informative manner. Additionally, new features including a live patient chat, a visualization of the individual treatment process for patients and a complex search function were added.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-entscheidend-f-r-den-erfolg\">Crucial for Success<\/h2>\n\n<p>A special color scheme was chosen for maximum clarity and intuitive usability. The four core subject areas, organization, hospital, rehab and care are not only visually separated by color, they also act together as interlocking steps in the treatment cycle. The redesign involved reducing the number of menu options, choosing comprehensible labels, using understandable language and relying on visual representations as much as possible. <br\/>Additional design measures were taken, including the use of large typography and  high contrast values for improved accessibility. Great care was also taken in ensuring that the website displays correctly regardless of the type of device and screen size.<\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/glg_website_chat-1024x682.jpg\" alt=\"\" class=\"wp-image-1331\" width=\"768\" height=\"512\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/glg_website_chat-1024x682.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/glg_website_chat-540x360.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/glg_website_chat-768x512.jpg 768w, https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/glg_website_chat-1536x1024.jpg 1536w, https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/glg_website_chat.jpg 2000w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-ergebnis\">Result<\/h2>\n\n<p>The strict focus on the target audience combined with the client\u2019s extensive range of services, allowed us to build a low-threshold website that is appealing and works on a professional, informative level.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"596\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/02\/glg_website_gesamt_neu-1024x596.jpg\" alt=\"\" class=\"wp-image-2207\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/02\/glg_website_gesamt_neu-1024x596.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2021\/02\/glg_website_gesamt_neu-540x314.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2021\/02\/glg_website_gesamt_neu-768x447.jpg 768w, https:\/\/www.uva.de\/wp-content\/uploads\/2021\/02\/glg_website_gesamt_neu-1536x894.jpg 1536w, https:\/\/www.uva.de\/wp-content\/uploads\/2021\/02\/glg_website_gesamt_neu.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h5 class=\"wp-block-heading\" id=\"h-weitere-informationen\">More information:<\/h5>\n\n<p>\u00bb <a href=\"https:\/\/www.facebook.com\/MoritzKlinik\" target=\"_blank\" rel=\"noreferrer noopener\">glg-gesundheit.de<\/a> | Website for the GLG Association<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digitalization<\/p>\n","protected":false},"author":3,"featured_media":88135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[78,64,55],"tags":[79],"class_list":["post-2475","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-association-for-life-and-health","category-digital-en","category-references","tag-glg-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>glg-gesundheit.de - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam<\/title>\n<meta name=\"description\" content=\"Our main challenge was presenting the rather complex and interwoven content of the organization as whole as well as the services of the individual hospitals in an understandable and informative manner. Additionally, new features including a live patient chat, a visualization of the individual treatment process for patients and a complex search function were added.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uva.de\/en\/digital-en\/glg-gesundheit-de\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"glg-gesundheit.de\" \/>\n<meta property=\"og:description\" content=\"Our main challenge was presenting the rather complex and interwoven content of the organization as whole as well as the services of the individual hospitals in an understandable and informative manner. Additionally, new features including a live patient chat, a visualization of the individual treatment process for patients and a complex search function were added.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uva.de\/en\/digital-en\/glg-gesundheit-de\/\" \/>\n<meta property=\"og:site_name\" content=\"UVA | Advertising Agency | Berlin - Brandenburg - Potsdam\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UVA.Potsdam\" \/>\n<meta property=\"article:published_time\" content=\"2021-02-24T14:49:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-12T10:51:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/project_master_2300x3452_glg-website.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2300\" \/>\n\t<meta property=\"og:image:height\" content=\"3452\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"kschmidt\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"kschmidt\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/digital-en\\\/glg-gesundheit-de\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/digital-en\\\/glg-gesundheit-de\\\/\"},\"author\":{\"name\":\"kschmidt\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#\\\/schema\\\/person\\\/a58ee51c42a7abe22a71733a614461cb\"},\"headline\":\"glg-gesundheit.de\",\"datePublished\":\"2021-02-24T14:49:05+00:00\",\"dateModified\":\"2024-09-12T10:51:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/digital-en\\\/glg-gesundheit-de\\\/\"},\"wordCount\":260,\"publisher\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/digital-en\\\/glg-gesundheit-de\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uva.de\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/project_master_2300x3452_glg-website.jpg\",\"keywords\":[\"GLG\"],\"articleSection\":[\"Association for Life and Health\",\"Digital\",\"References\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/digital-en\\\/glg-gesundheit-de\\\/\",\"url\":\"https:\\\/\\\/www.uva.de\\\/en\\\/digital-en\\\/glg-gesundheit-de\\\/\",\"name\":\"glg-gesundheit.de - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/digital-en\\\/glg-gesundheit-de\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/digital-en\\\/glg-gesundheit-de\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uva.de\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/project_master_2300x3452_glg-website.jpg\",\"datePublished\":\"2021-02-24T14:49:05+00:00\",\"dateModified\":\"2024-09-12T10:51:43+00:00\",\"description\":\"Our main challenge was presenting the rather complex and interwoven content of the organization as whole as well as the services of the individual hospitals in an understandable and informative manner. Additionally, new features including a live patient chat, a visualization of the individual treatment process for patients and a complex search function were added.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/digital-en\\\/glg-gesundheit-de\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.uva.de\\\/en\\\/digital-en\\\/glg-gesundheit-de\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/digital-en\\\/glg-gesundheit-de\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.uva.de\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/project_master_2300x3452_glg-website.jpg\",\"contentUrl\":\"https:\\\/\\\/www.uva.de\\\/wp-content\\\/uploads\\\/2021\\\/01\\\/project_master_2300x3452_glg-website.jpg\",\"width\":2300,\"height\":3452},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/digital-en\\\/glg-gesundheit-de\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"UVA\",\"item\":\"https:\\\/\\\/www.uva.de\\\/en\\\/we-accept-the-challenge\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"glg-gesundheit.de\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.uva.de\\\/en\\\/\",\"name\":\"UVA | Advertising Agency | Berlin - Brandenburg - Potsdam\",\"description\":\"running communication\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.uva.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#organization\",\"name\":\"UVA Kommunikation & Medien GmbH\",\"url\":\"https:\\\/\\\/www.uva.de\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.uva.de\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.uva.de\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/logo.svg\",\"width\":88,\"height\":47,\"caption\":\"UVA Kommunikation & Medien GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UVA.Potsdam\",\"https:\\\/\\\/instagram.com\\\/uva_running_communications\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/uva-kommunikation-und-medien\\\/about\\\/?viewAsMember=true\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#\\\/schema\\\/person\\\/a58ee51c42a7abe22a71733a614461cb\",\"name\":\"kschmidt\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22e3f88a24730419d3f714753c4ffcf85d6f82dbc36fadbcfe16beab36f11d02?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22e3f88a24730419d3f714753c4ffcf85d6f82dbc36fadbcfe16beab36f11d02?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/22e3f88a24730419d3f714753c4ffcf85d6f82dbc36fadbcfe16beab36f11d02?s=96&d=mm&r=g\",\"caption\":\"kschmidt\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"glg-gesundheit.de - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam","description":"Our main challenge was presenting the rather complex and interwoven content of the organization as whole as well as the services of the individual hospitals in an understandable and informative manner. Additionally, new features including a live patient chat, a visualization of the individual treatment process for patients and a complex search function were added.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uva.de\/en\/digital-en\/glg-gesundheit-de\/","og_locale":"en_US","og_type":"article","og_title":"glg-gesundheit.de","og_description":"Our main challenge was presenting the rather complex and interwoven content of the organization as whole as well as the services of the individual hospitals in an understandable and informative manner. Additionally, new features including a live patient chat, a visualization of the individual treatment process for patients and a complex search function were added.","og_url":"https:\/\/www.uva.de\/en\/digital-en\/glg-gesundheit-de\/","og_site_name":"UVA | Advertising Agency | Berlin - Brandenburg - Potsdam","article_publisher":"https:\/\/www.facebook.com\/UVA.Potsdam","article_published_time":"2021-02-24T14:49:05+00:00","article_modified_time":"2024-09-12T10:51:43+00:00","og_image":[{"width":2300,"height":3452,"url":"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/project_master_2300x3452_glg-website.jpg","type":"image\/jpeg"}],"author":"kschmidt","twitter_card":"summary_large_image","twitter_misc":{"Written by":"kschmidt","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.uva.de\/en\/digital-en\/glg-gesundheit-de\/#article","isPartOf":{"@id":"https:\/\/www.uva.de\/en\/digital-en\/glg-gesundheit-de\/"},"author":{"name":"kschmidt","@id":"https:\/\/www.uva.de\/en\/#\/schema\/person\/a58ee51c42a7abe22a71733a614461cb"},"headline":"glg-gesundheit.de","datePublished":"2021-02-24T14:49:05+00:00","dateModified":"2024-09-12T10:51:43+00:00","mainEntityOfPage":{"@id":"https:\/\/www.uva.de\/en\/digital-en\/glg-gesundheit-de\/"},"wordCount":260,"publisher":{"@id":"https:\/\/www.uva.de\/en\/#organization"},"image":{"@id":"https:\/\/www.uva.de\/en\/digital-en\/glg-gesundheit-de\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/project_master_2300x3452_glg-website.jpg","keywords":["GLG"],"articleSection":["Association for Life and Health","Digital","References"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.uva.de\/en\/digital-en\/glg-gesundheit-de\/","url":"https:\/\/www.uva.de\/en\/digital-en\/glg-gesundheit-de\/","name":"glg-gesundheit.de - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam","isPartOf":{"@id":"https:\/\/www.uva.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.uva.de\/en\/digital-en\/glg-gesundheit-de\/#primaryimage"},"image":{"@id":"https:\/\/www.uva.de\/en\/digital-en\/glg-gesundheit-de\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/project_master_2300x3452_glg-website.jpg","datePublished":"2021-02-24T14:49:05+00:00","dateModified":"2024-09-12T10:51:43+00:00","description":"Our main challenge was presenting the rather complex and interwoven content of the organization as whole as well as the services of the individual hospitals in an understandable and informative manner. Additionally, new features including a live patient chat, a visualization of the individual treatment process for patients and a complex search function were added.","breadcrumb":{"@id":"https:\/\/www.uva.de\/en\/digital-en\/glg-gesundheit-de\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.uva.de\/en\/digital-en\/glg-gesundheit-de\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uva.de\/en\/digital-en\/glg-gesundheit-de\/#primaryimage","url":"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/project_master_2300x3452_glg-website.jpg","contentUrl":"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/project_master_2300x3452_glg-website.jpg","width":2300,"height":3452},{"@type":"BreadcrumbList","@id":"https:\/\/www.uva.de\/en\/digital-en\/glg-gesundheit-de\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"UVA","item":"https:\/\/www.uva.de\/en\/we-accept-the-challenge\/"},{"@type":"ListItem","position":2,"name":"glg-gesundheit.de"}]},{"@type":"WebSite","@id":"https:\/\/www.uva.de\/en\/#website","url":"https:\/\/www.uva.de\/en\/","name":"UVA | Advertising Agency | Berlin - Brandenburg - Potsdam","description":"running communication","publisher":{"@id":"https:\/\/www.uva.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.uva.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.uva.de\/en\/#organization","name":"UVA Kommunikation & Medien GmbH","url":"https:\/\/www.uva.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uva.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.uva.de\/wp-content\/uploads\/2020\/07\/logo.svg","contentUrl":"https:\/\/www.uva.de\/wp-content\/uploads\/2020\/07\/logo.svg","width":88,"height":47,"caption":"UVA Kommunikation & Medien GmbH"},"image":{"@id":"https:\/\/www.uva.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UVA.Potsdam","https:\/\/instagram.com\/uva_running_communications","https:\/\/www.linkedin.com\/company\/uva-kommunikation-und-medien\/about\/?viewAsMember=true"]},{"@type":"Person","@id":"https:\/\/www.uva.de\/en\/#\/schema\/person\/a58ee51c42a7abe22a71733a614461cb","name":"kschmidt","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/22e3f88a24730419d3f714753c4ffcf85d6f82dbc36fadbcfe16beab36f11d02?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/22e3f88a24730419d3f714753c4ffcf85d6f82dbc36fadbcfe16beab36f11d02?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/22e3f88a24730419d3f714753c4ffcf85d6f82dbc36fadbcfe16beab36f11d02?s=96&d=mm&r=g","caption":"kschmidt"}}]}},"_links":{"self":[{"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/posts\/2475","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/comments?post=2475"}],"version-history":[{"count":20,"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/posts\/2475\/revisions"}],"predecessor-version":[{"id":33827,"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/posts\/2475\/revisions\/33827"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/media\/88135"}],"wp:attachment":[{"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/media?parent=2475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/categories?post=2475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/tags?post=2475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}