{"id":2439,"date":"2021-02-23T17:32:08","date_gmt":"2021-02-23T16:32:08","guid":{"rendered":"https:\/\/www.uva.de\/immunization-campaign-wir-fuer-euch\/"},"modified":"2024-09-12T13:24:24","modified_gmt":"2024-09-12T11:24:24","slug":"immunization-campaign-wir-fuer-euch","status":"publish","type":"post","link":"https:\/\/www.uva.de\/en\/references\/ameos-group\/immunization-campaign-wir-fuer-euch\/","title":{"rendered":"Image Campaign &#8220;Wir f\u00fcr Euch&#8221;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2439\" class=\"elementor elementor-2439 elementor-1125\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fa7de43 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"fa7de43\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-12e852f\" data-id=\"12e852f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4e0ca3 elementor-widget elementor-widget-text-editor\" data-id=\"f4e0ca3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Task<\/h2>\r\nBuilding a creative out-of-home campaign aimed at improving brand awareness and strengthening the image of AMEOS facilities in Sachsen-Anhalt by incorporating its employees.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdcd843 elementor-widget elementor-widget-text-editor\" data-id=\"fdcd843\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Basis<\/h2>\r\nThroughout the course of several workshops involving the client, we established the campaign&#8217;s premise. Based on the healthcare provider&#8217;s values, our goal was to develop a communication concept built on honesty and authenticity that uses real, compelling facts to engage prospective patients.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-900f2d9 elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"900f2d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/2_bild-7-1024x724.jpg\" alt=\"2_bild-7\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/2_bild-6-1024x724.jpg\" alt=\"2_bild-6\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/2_bild-5-1024x724.jpg\" alt=\"2_bild-5\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/2_bild-4-1024x724.jpg\" alt=\"2_bild-4\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/2_bild-3-1024x724.jpg\" alt=\"2_bild-3\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/2_bild-2-1024x724.jpg\" alt=\"2_bild-2\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"7 of 7\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/2_bild-1-1024x724.jpg\" alt=\"2_bild-1\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-749434f elementor-widget elementor-widget-text-editor\" data-id=\"749434f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Concept<\/h2>\r\n<p>The proposed concept presents factual information about the company\u2019s facilities and is brought to life by incorporating staff member&#8217;s experiences &#8211; effectively building an emotional connection and achieving a high level of recognizability. The employees\u2019 stories, detailing their work and life in the region, form the heart of the campaign. Therefore, it was absolutely essential to involve staff members from the very beginning. Using a digital survey, employees were able to voice their opinion and determine which motifs were to be published. \r\n<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94e5fcd elementor-widget elementor-widget-image\" data-id=\"94e5fcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1536\" height=\"679\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/3_gesichter-1536x679.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1709\" alt=\"\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/3_gesichter-1536x679.jpg 1536w, https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/3_gesichter-540x239.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/3_gesichter-1024x453.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/3_gesichter-768x339.jpg 768w, https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/3_gesichter.jpg 2000w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-919e7c3 elementor-widget elementor-widget-text-editor\" data-id=\"919e7c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Realization<\/h2>\r\nIn the region surrounding AMEOS&#8217;s clinics, more than 250 surfaces were used to broadcast the campaign in two flights. The out-of-home flight was additionally supported by an advertising campaign on Facebook and Instagram.\r\nLastly, the launch of a landing page completed the digital advertising strategy, resulting in a coherent and spirited campaign that exceeded both internal and external expectations.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b8f991 elementor-widget elementor-widget-image\" data-id=\"6b8f991\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1536\" height=\"938\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/4_website-1-1536x938.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1710\" alt=\"\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/4_website-1-1536x938.jpg 1536w, https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/4_website-1-540x330.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/4_website-1-1024x626.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/4_website-1-768x469.jpg 768w, https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/4_website-1.jpg 2000w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d890529 elementor-widget elementor-widget-text-editor\" data-id=\"d890529\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>\u00a0<\/h5>\r\n<h5>More information:<\/h5>\r\n<p>\u00bb <a href=\"https:\/\/wirfuereuch.ameos.eu\/\" target=\"_blank\" rel=\"noopener\">wirfuereuch.ameos.eu<\/a> | Landing page for the campaign &#8220;Wir f\u00fcr euch&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Individual communication solutions for AMEOS Ost&#8217;s facilities. Strengthening the brand and improving brand awareness.<\/p>\n","protected":false},"author":3,"featured_media":88157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[59,61,55],"tags":[62],"class_list":["post-2439","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ameos-group","category-campaign","category-references","tag-ameos-group"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v27.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Image Campaign &quot;Wir f\u00fcr Euch&quot; - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam<\/title>\n<meta name=\"description\" content=\"Developing a creative out-of-home campaign aimed at improving brand awareness and strengthening the image of AMEOS facilities in Sachsen-Anhalt by involving employees.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uva.de\/en\/references\/ameos-group\/immunization-campaign-wir-fuer-euch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Image Campaign &quot;Wir f\u00fcr Euch&quot;\" \/>\n<meta property=\"og:description\" content=\"Developing a creative out-of-home campaign aimed at improving brand awareness and strengthening the image of AMEOS facilities in Sachsen-Anhalt by involving employees.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uva.de\/en\/references\/ameos-group\/immunization-campaign-wir-fuer-euch\/\" \/>\n<meta property=\"og:site_name\" content=\"UVA | Advertising Agency | Berlin - 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