{"id":2431,"date":"2021-02-23T15:43:02","date_gmt":"2021-02-23T14:43:02","guid":{"rendered":"https:\/\/www.uva.de\/product-launch-for-cutaquig\/"},"modified":"2024-09-12T11:52:30","modified_gmt":"2024-09-12T09:52:30","slug":"product-launch-for-cutaquig","status":"publish","type":"post","link":"https:\/\/www.uva.de\/en\/references\/product-launch-for-cutaquig\/","title":{"rendered":"Product Launch for cutaquig\u00ae"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2431\" class=\"elementor elementor-2431 elementor-1011\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1e00ea1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1e00ea1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b63a55\" data-id=\"0b63a55\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a9c226b elementor-widget elementor-widget-text-editor\" data-id=\"a9c226b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Task<\/h2>\n<p>The unprecedented circumstances surrounding the coronavirus pandemic made it necessary to quickly establish new B2B sales channels, in order to maintain external sales forces. It is in this difficult time that a new product, the immunoglobulin supplement cutaquig, was set to be introduced to the market. A demanding task under such unfamiliar conditions!<\/p>\n<h2>Realization<\/h2>\n<p>Throughout the course of multiple digital meetings, strategic approaches were developed and evaluated with the client according to feasibility and customer-friendliness.<\/p>\n<p>On the one hand, traditional printed media, including flyers and brochures, were produced and distributed. On the other hand, with our guidance, Octapharma used the opportunity to expand their means of communication, implementing digital media for the first time: a landing page, a new portrait film and sales presentations were specifically developed to be used with different online-meeting-tools.<\/p>\n<p>A mailing campaign was also implemented to advertise the new product to the large pool of existing customers.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c63bb3d elementor-arrows-position-inside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"c63bb3d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/schuber-1024x682.jpg\" alt=\"schuber\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/faltflyer-1024x682.jpg\" alt=\"faltflyer\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 3\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/broschueren-1024x682.jpg\" alt=\"broschueren\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1feebf7 elementor-widget elementor-widget-text-editor\" data-id=\"1feebf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2>Result<\/h2>\n<p>Our approach ensured a smooth transition between product generations, promoting the new and improved products for patients. In doing so, Octapharma has taken a large step towards digitalizing its marketing practices.<\/p>\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0561369 elementor-widget elementor-widget-image\" data-id=\"0561369\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"1222\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/web.jpg\" class=\"attachment-full size-full wp-image-1691\" alt=\"\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/web.jpg 2000w, https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/web-540x330.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/web-1024x626.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/web-768x469.jpg 768w, https:\/\/www.uva.de\/wp-content\/uploads\/2021\/01\/web-1536x938.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe01e64 elementor-widget elementor-widget-text-editor\" data-id=\"fe01e64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>\u00a0<\/h5>\r\n<h5>More information:<\/h5>\r\n<p>\u00bb <a href=\"https:\/\/www.cutaquig.de\" target=\"_blank\" rel=\"noreferrer noopener\">cutaquig.de<\/a> | Landing page for the product cutaquig \u00ae<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-61348ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"61348ad\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc1d307\" data-id=\"bc1d307\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Developing a communication strategy for the launch of a new product during the coronavirus pandemic.<\/p>\n","protected":false},"author":3,"featured_media":88187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[60,56,55,77],"tags":[58],"class_list":["post-2431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-octapharma-en","category-references","category-strategy","tag-octapharma-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - 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