{"id":2427,"date":"2021-02-23T14:25:44","date_gmt":"2021-02-23T13:25:44","guid":{"rendered":"https:\/\/www.uva.de\/paracelsus-clinics-website-for-an-entire-group\/"},"modified":"2024-09-12T11:49:53","modified_gmt":"2024-09-12T09:49:53","slug":"paracelsus-clinics-website-for-an-entire-group","status":"publish","type":"post","link":"https:\/\/www.uva.de\/en\/references\/paracelsus-clinics-website-for-an-entire-group\/","title":{"rendered":"Paracelsus Clinics \u2013 Website for a hospital group"},"content":{"rendered":"\n<p>The Paracelsus hospital group website is the digital embodiment of the brand&#8217;s extraordinary positioning \u2013 a certain familiarity that lets patients feel well taken care of and creates a sense of community among staff members.<\/p>\n\n<p>As part of an extensive evaluation, examining the user experience and innovative interface technologies, we developed a customized portal for the hospital group, comprising 30 clinics at the time.<\/p>\n\n<p>Not only did the project involve updating the look of the site, more importantly we integrated new user-friendly and partly AI-supported functions. <\/p>\n\n<p><\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"774\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/paracelsus_screens-1024x774.jpg\" alt=\"\" class=\"wp-image-374\" style=\"object-fit:cover\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/paracelsus_screens-1024x774.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/paracelsus_screens-540x408.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/paracelsus_screens-768x580.jpg 768w, https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/paracelsus_screens.jpg 1488w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-technische-details\">Technical Details<\/h2>\n\n<p>The website runs on a CMS that allows editorial tasks to be easily managed by the client. In order to make linking content simple, we devised manageable taxonomies for departments, clinics, certificates and other content categories.<\/p>\n\n<div class=\"wp-block-media-text has-media-on-the-right is-vertically-aligned-center has-background is-stacked-on-mobile has-very-light-gray-background-color\"><div class=\"wp-block-media-text__content\">\n<h4 class=\"wp-block-heading\" id=\"h-inhaltselemente\">Content Elements<\/h4>\n\n\n\n<p>Additionally, we created multiple easy-to-use content elements for editors to use across different types of pages.<\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"744\" height=\"594\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/Bildschirmfoto-2020-07-17-um-13.02.07.jpg\" alt=\"\" class=\"wp-image-380 size-full\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/Bildschirmfoto-2020-07-17-um-13.02.07.jpg 744w, https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/Bildschirmfoto-2020-07-17-um-13.02.07-540x431.jpg 540w\" sizes=\"(max-width: 744px) 100vw, 744px\" \/><\/figure><\/div>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"595\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/Gruppe-maskieren-13-1024x595.jpg\" alt=\"\" class=\"wp-image-373\" style=\"object-fit:cover\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/Gruppe-maskieren-13-1024x595.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/Gruppe-maskieren-13-540x314.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/Gruppe-maskieren-13-768x446.jpg 768w, https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/Gruppe-maskieren-13.jpg 1488w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">WIreframes (Concept Phase)<\/figcaption><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<h2 class=\"wp-block-heading\" id=\"h-design-und-schrift\">Design and Typography<\/h2>\n\n<p>Soothing colors combined with generous amounts of white and light gray areas give the website a pleasant bright effect.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"231\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/Gruppe-149-1024x231.jpg\" alt=\"\" class=\"wp-image-372\" style=\"object-fit:cover\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/Gruppe-149-1024x231.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/Gruppe-149-540x122.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/Gruppe-149-768x173.jpg 768w, https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/Gruppe-149.jpg 1488w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>The Paracelsus group&#8217;s primary typeface &#8220;Museo&#8221; combined with &#8220;Lato&#8221; establish an inviting and modern appearance.<\/p>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/Bildschirmfoto-2020-07-17-um-16.05.10-1024x506.jpg\" alt=\"\" class=\"wp-image-381\" style=\"object-fit:cover\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/Bildschirmfoto-2020-07-17-um-16.05.10-1024x506.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/Bildschirmfoto-2020-07-17-um-16.05.10-540x267.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/Bildschirmfoto-2020-07-17-um-16.05.10-768x380.jpg 768w, https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/Bildschirmfoto-2020-07-17-um-16.05.10.jpg 1488w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<p>Aside from building the website and providing maintenance services and support, UVA also assisted in developing further communication measures.<\/p>\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"595\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/bright_web_referenz_featured_image_20200427-Kopie-1024x595.jpg\" alt=\"\" class=\"wp-image-371\" style=\"object-fit:cover\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/bright_web_referenz_featured_image_20200427-Kopie-1024x595.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/bright_web_referenz_featured_image_20200427-Kopie-540x314.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/bright_web_referenz_featured_image_20200427-Kopie-768x446.jpg 768w, https:\/\/www.uva.de\/wp-content\/uploads\/2020\/08\/bright_web_referenz_featured_image_20200427-Kopie.jpg 1488w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h5 class=\"wp-block-heading\" id=\"h-weitere-informationen\">More information:<\/h5>\n\n<p>\u00bb <a href=\"https:\/\/www.paracelsus-kliniken.de\" target=\"_blank\" rel=\"noreferrer noopener\">paracelsus-kliniken.de<\/a> | Website for the Paracelsus Clinics<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Paracelsus hospital group website is the digital embodiment of the brand&#8217;s extraordinary positioning \u2013 a certain familiarity that lets patients feel well taken care of and creates a sense of community among staff members. As part of an extensive evaluation, examining the user experience and innovative interface technologies, we developed a customized portal for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":88139,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[64,63,55],"tags":[65],"class_list":["post-2427","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-en","category-paracelsus-en","category-references","tag-paracelsus-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Paracelsus Clinics \u2013 Website for a hospital group - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam<\/title>\n<meta name=\"description\" content=\"As part of an extensive evaluation, regarding the user experience and innovative interface technologies, we developed a customized portal for the &quot;health family&quot;, comprising 30 clinics at the time.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uva.de\/en\/references\/paracelsus-clinics-website-for-an-entire-group\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Paracelsus Clinics \u2013 Website for a hospital group\" \/>\n<meta property=\"og:description\" content=\"As part of an extensive evaluation, regarding the user experience and innovative interface technologies, we developed a customized portal for the &quot;health family&quot;, comprising 30 clinics at the time.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uva.de\/en\/references\/paracelsus-clinics-website-for-an-entire-group\/\" \/>\n<meta property=\"og:site_name\" content=\"UVA | Advertising Agency | Berlin - 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