{"id":151147,"date":"2026-08-26T16:07:04","date_gmt":"2026-08-26T14:07:04","guid":{"rendered":"https:\/\/www.uva.de\/uncategorized\/digital-campus-for-strong-educational-brands-a-project-with-the-hoffbauer-foundation\/"},"modified":"2026-08-26T16:07:07","modified_gmt":"2026-08-26T14:07:07","slug":"digital-campus-for-strong-educational-brands-a-project-with-the-hoffbauer-foundation","status":"publish","type":"post","link":"https:\/\/www.uva.de\/en\/references\/digital-campus-for-strong-educational-brands-a-project-with-the-hoffbauer-foundation\/","title":{"rendered":"Digital Campus for Strong Educational Brands\u2014A Project with the Hoffbauer Foundation"},"content":{"rendered":"\n
How we turned four educational institutions into a digital experience\u2014and how you can benefit from it.<\/p>\n\n
A groundbreaking web platform<\/h2>\n\n
We had the opportunity to develop a groundbreaking web platform for the Hoffbauer Foundation\u2014a well-established independent educational organization with numerous facilities in Brandenburg\u2014for its Kleinmachnow location. The goal was to unite four educational institutions\u2014a daycare center, an elementary school, a comprehensive school, and a high school\u2014under one digital umbrella and present them as a cohesive campus. All of this was done in line with the Hoffbauer Foundation\u2019s guiding principles and corporate design. <\/p>\n\n
Challenge: Diversity, Values, and Structure Under One Roof<\/strong><\/h2>\n\n
The new website was intended not only to reflect the uniqueness of the location but also to showcase the diversity of educational approaches\u2014in a clearly structured, informative, and user-friendly manner. Key requirements included centralized editorial control via a shared CMS and a design that integrates seamlessly with the foundation\u2019s existing corporate identity. <\/p>\n\n
Our Approach: Interactive, Participatory, and Value-Based<\/h2>\n\n
In a series of workshops with leadership teams, educational professionals, and communication liaisons, shared goals and values were developed\u2014based on the guiding principle:\u201cGrowing Together. A Place of Learning for Everyone.\u201d …a consistent educational approach.At the same time, the unique characteristics of each individual facility were taken into account and incorporated into the site\u2019s content structure.<\/p>\n\n
Result: A platform that provides guidance and fosters a sense of belonging<\/strong><\/h2>\n\n
Thanks to a clear navigation structure and a well-thought-out content architecture, a website has been created that provides targeted information to parents, students, teachers, and other interested parties alike. The site strengthens the Hoffbauer umbrella brand, conveys an educational philosophy, and at the same time invites visitors to discover the individual educational institutions in all their uniqueness. <\/p>\n\n
Why this is also relevant to your organization:<\/strong><\/h3>\n\n
Whether you\u2019re a school campus, an organization with multiple locations, or a college with different academic departments\u2014we develop digital platforms that showcase your identity, provide guidance, and bring your educational values to life.<\/p>\n\n<\/figure>\n\n
<\/div>\n\n
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The navigation concept takes into account <\/strong>the Hoffbauer Foundation umbrella brand and the requirements of the educational campus. <\/p>\n\n\n\n
<\/p>\n<\/div><\/figure><\/div>\n\n
<\/figure>
\n
Low-fidelity wireframes to optimally plan and implement users’ needs.<\/p>\n<\/div><\/div>\n\n
A perfect user experience achieved by analyzing the functional requirements of future users.<\/p>\n\n<\/figure>\n\n
This project was a partnership with VCAT Potsdam, which was responsible for the technical implementation.<\/p>\n\n
\n
A cohesive yet varied design<\/strong> featuring custom illustrations and authentic photographs.<\/p>\n<\/div><\/figure><\/div>\n\n
Responsive, well-organized, and designed to drive conversions.<\/strong>The new website enhances the location’s relevance, elevates its profile, and increases its visibility through optimized SEO, among other strategies.<\/p>\n\n<\/figure>\n\n
How we turned four educational institutions into a digital experience\u2014and how you can benefit from it. A groundbreaking web platform We had the opportunity to develop a groundbreaking web platform for the Hoffbauer Foundation\u2014a well-established independent educational organization with numerous facilities in Brandenburg\u2014for its Kleinmachnow location. The goal was to unite four educational institutions\u2014a daycare […]<\/p>\n","protected":false},"author":9,"featured_media":100328,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[64,202,55],"tags":[],"class_list":["post-151147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-en","category-hoffbauer-foundation","category-references"],"yoast_head":"\n
Digital Campus for Strong Educational Brands\u2014A Project with the Hoffbauer Foundation - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam<\/title>\n<meta name=\"description\" content=\"Since 1992, UVA has been successfully developing communication and digitalization solutions. 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