{"id":151137,"date":"2026-08-26T16:07:00","date_gmt":"2026-08-26T14:07:00","guid":{"rendered":"https:\/\/www.uva.de\/uncategorized\/brand-launch-for-a-new-premium-offering\/"},"modified":"2026-08-26T16:07:05","modified_gmt":"2026-08-26T14:07:05","slug":"brand-launch-for-a-new-premium-offering","status":"publish","type":"post","link":"https:\/\/www.uva.de\/en\/print-en\/brand-launch-for-a-new-premium-offering\/","title":{"rendered":"Brand launch for a new premium offering"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">MEDIAN Wellbeing brings together the private psychosomatic day clinics of the MEDIAN Clinics\u2014and was intended to deliberately distinguish itself from the parent brand, MEDIAN, from day one. Our task: to create a distinctive design that immediately conveys its positioning as a high-quality, private service and ensures a confident market presence. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2026\/07\/MEDIAN_Wellbeing_Logo_2-1024x683.jpg\" alt=\"\" class=\"wp-image-146650\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2026\/07\/MEDIAN_Wellbeing_Logo_2-1024x683.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2026\/07\/MEDIAN_Wellbeing_Logo_2-540x360.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2026\/07\/MEDIAN_Wellbeing_Logo_2-1536x1024.jpg 1536w, https:\/\/www.uva.de\/wp-content\/uploads\/2026\/07\/MEDIAN_Wellbeing_Logo_2-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-aufgabe\" class=\"wp-block-heading\">Task<\/h2>\n\n<p class=\"wp-block-paragraph\">A complete corporate design package, including templates, to showcase MEDIAN Wellbeing at its market launch: concept development and design of a flyer, a City-Light poster, a giant poster, and various online banners. All with one goal in mind: to convey high-quality elegance, performance, and professionalism that can be felt even without words. <\/p>\n\n<h2 id=\"h-durchfuhrung\" class=\"wp-block-heading\">Implementation<\/h2>\n\n<p class=\"wp-block-paragraph\">Working together with MEDIAN, we explored several mood boards featuring different design styles to find the right creative direction for the new brand. The result: a design that combines high-end elegance with tangible performance\u2014consistently applied from a small flyer all the way up to a giant 10-by-7-meter poster. <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2026\/07\/MEDIAN_Wellbeing_Grossflaeche_2-1024x683.jpg\" alt=\"\" class=\"wp-image-146662\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2026\/07\/MEDIAN_Wellbeing_Grossflaeche_2-1024x683.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2026\/07\/MEDIAN_Wellbeing_Grossflaeche_2-540x360.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2026\/07\/MEDIAN_Wellbeing_Grossflaeche_2-1536x1024.jpg 1536w, https:\/\/www.uva.de\/wp-content\/uploads\/2026\/07\/MEDIAN_Wellbeing_Grossflaeche_2-2048x1365.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<h2 id=\"h-design-und-ergebnis\" class=\"wp-block-heading\">Design and Results<\/h2>\n\n<p class=\"wp-block-paragraph\">A custom-designed color palette featuring various shades of green gives MEDIAN Wellbeing a calm, high-quality, and distinctive look\u2014consistently implemented with accessibility in mind. From the logo to the flyer to the giant poster: a cohesive visual identity that fits every format like a glove. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new product, a brand of our own, a vision of our own:  <\/p>\n","protected":false},"author":23,"featured_media":146659,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[60,61,198,57,55],"tags":[],"class_list":["post-151137","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-campaign","category-median-wellbeing","category-print-en","category-references"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Brand launch for a new premium offering - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam<\/title>\n<meta name=\"description\" content=\"Since 1992, UVA has been successfully developing communication and digitalization solutions. Branding, positioning strategies, workshops, as well as corporate designs, information and ad campaigns, platforms, content, apps and websites.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uva.de\/en\/print-en\/brand-launch-for-a-new-premium-offering\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand launch for a new premium offering\" \/>\n<meta property=\"og:description\" content=\"Since 1992, UVA has been successfully developing communication and digitalization solutions. Branding, positioning strategies, workshops, as well as corporate designs, information and ad campaigns, platforms, content, apps and websites.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.uva.de\/en\/print-en\/brand-launch-for-a-new-premium-offering\/\" \/>\n<meta property=\"og:site_name\" content=\"UVA | Advertising Agency | Berlin - Brandenburg - Potsdam\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/UVA.Potsdam\" \/>\n<meta property=\"article:published_time\" content=\"2026-08-26T14:07:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-26T14:07:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.uva.de\/wp-content\/uploads\/2026\/07\/project_master_2300x3452_MEDIANWB-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1706\" \/>\n\t<meta property=\"og:image:height\" content=\"2560\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"David Enzenhofer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"David Enzenhofer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/print-en\\\/brand-launch-for-a-new-premium-offering\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/print-en\\\/brand-launch-for-a-new-premium-offering\\\/\"},\"author\":{\"name\":\"David Enzenhofer\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#\\\/schema\\\/person\\\/a15393198b7c06ce29dbb0f352bb0fa0\"},\"headline\":\"Brand launch for a new premium offering\",\"datePublished\":\"2026-08-26T14:07:00+00:00\",\"dateModified\":\"2026-08-26T14:07:05+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/print-en\\\/brand-launch-for-a-new-premium-offering\\\/\"},\"wordCount\":210,\"publisher\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/print-en\\\/brand-launch-for-a-new-premium-offering\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uva.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/project_master_2300x3452_MEDIANWB-scaled.jpg\",\"articleSection\":[\"Brands\",\"Campaign\",\"MEDIAN Wellbeing\",\"Print\",\"References\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/print-en\\\/brand-launch-for-a-new-premium-offering\\\/\",\"url\":\"https:\\\/\\\/www.uva.de\\\/en\\\/print-en\\\/brand-launch-for-a-new-premium-offering\\\/\",\"name\":\"Brand launch for a new premium offering - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/print-en\\\/brand-launch-for-a-new-premium-offering\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/print-en\\\/brand-launch-for-a-new-premium-offering\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.uva.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/project_master_2300x3452_MEDIANWB-scaled.jpg\",\"datePublished\":\"2026-08-26T14:07:00+00:00\",\"dateModified\":\"2026-08-26T14:07:05+00:00\",\"description\":\"Since 1992, UVA has been successfully developing communication and digitalization solutions. Branding, positioning strategies, workshops, as well as corporate designs, information and ad campaigns, platforms, content, apps and websites.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/print-en\\\/brand-launch-for-a-new-premium-offering\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.uva.de\\\/en\\\/print-en\\\/brand-launch-for-a-new-premium-offering\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/print-en\\\/brand-launch-for-a-new-premium-offering\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.uva.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/project_master_2300x3452_MEDIANWB-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/www.uva.de\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/project_master_2300x3452_MEDIANWB-scaled.jpg\",\"width\":1706,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/print-en\\\/brand-launch-for-a-new-premium-offering\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"UVA\",\"item\":\"https:\\\/\\\/www.uva.de\\\/en\\\/we-accept-the-challenge\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand launch for a new premium offering\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.uva.de\\\/en\\\/\",\"name\":\"UVA | Advertising Agency | Berlin - Brandenburg - Potsdam\",\"description\":\"running communication\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.uva.de\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#organization\",\"name\":\"UVA Kommunikation & Medien GmbH\",\"url\":\"https:\\\/\\\/www.uva.de\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.uva.de\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.uva.de\\\/wp-content\\\/uploads\\\/2020\\\/07\\\/logo.svg\",\"width\":88,\"height\":47,\"caption\":\"UVA Kommunikation & Medien GmbH\"},\"image\":{\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/UVA.Potsdam\",\"https:\\\/\\\/instagram.com\\\/uva_running_communications\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/uva-kommunikation-und-medien\\\/about\\\/?viewAsMember=true\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.uva.de\\\/en\\\/#\\\/schema\\\/person\\\/a15393198b7c06ce29dbb0f352bb0fa0\",\"name\":\"David Enzenhofer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a8b94daa7c342f2e5614f79b3a24065ccfa79dfe962743ffbc4bc4eba3a21d4c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a8b94daa7c342f2e5614f79b3a24065ccfa79dfe962743ffbc4bc4eba3a21d4c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/a8b94daa7c342f2e5614f79b3a24065ccfa79dfe962743ffbc4bc4eba3a21d4c?s=96&d=mm&r=g\",\"caption\":\"David Enzenhofer\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Brand launch for a new premium offering - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam","description":"Since 1992, UVA has been successfully developing communication and digitalization solutions. Branding, positioning strategies, workshops, as well as corporate designs, information and ad campaigns, platforms, content, apps and websites.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.uva.de\/en\/print-en\/brand-launch-for-a-new-premium-offering\/","og_locale":"en_US","og_type":"article","og_title":"Brand launch for a new premium offering","og_description":"Since 1992, UVA has been successfully developing communication and digitalization solutions. Branding, positioning strategies, workshops, as well as corporate designs, information and ad campaigns, platforms, content, apps and websites.","og_url":"https:\/\/www.uva.de\/en\/print-en\/brand-launch-for-a-new-premium-offering\/","og_site_name":"UVA | Advertising Agency | Berlin - Brandenburg - Potsdam","article_publisher":"https:\/\/www.facebook.com\/UVA.Potsdam","article_published_time":"2026-08-26T14:07:00+00:00","article_modified_time":"2026-08-26T14:07:05+00:00","og_image":[{"width":1706,"height":2560,"url":"https:\/\/www.uva.de\/wp-content\/uploads\/2026\/07\/project_master_2300x3452_MEDIANWB-scaled.jpg","type":"image\/jpeg"}],"author":"David Enzenhofer","twitter_card":"summary_large_image","twitter_misc":{"Written by":"David Enzenhofer","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.uva.de\/en\/print-en\/brand-launch-for-a-new-premium-offering\/#article","isPartOf":{"@id":"https:\/\/www.uva.de\/en\/print-en\/brand-launch-for-a-new-premium-offering\/"},"author":{"name":"David Enzenhofer","@id":"https:\/\/www.uva.de\/en\/#\/schema\/person\/a15393198b7c06ce29dbb0f352bb0fa0"},"headline":"Brand launch for a new premium offering","datePublished":"2026-08-26T14:07:00+00:00","dateModified":"2026-08-26T14:07:05+00:00","mainEntityOfPage":{"@id":"https:\/\/www.uva.de\/en\/print-en\/brand-launch-for-a-new-premium-offering\/"},"wordCount":210,"publisher":{"@id":"https:\/\/www.uva.de\/en\/#organization"},"image":{"@id":"https:\/\/www.uva.de\/en\/print-en\/brand-launch-for-a-new-premium-offering\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uva.de\/wp-content\/uploads\/2026\/07\/project_master_2300x3452_MEDIANWB-scaled.jpg","articleSection":["Brands","Campaign","MEDIAN Wellbeing","Print","References"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.uva.de\/en\/print-en\/brand-launch-for-a-new-premium-offering\/","url":"https:\/\/www.uva.de\/en\/print-en\/brand-launch-for-a-new-premium-offering\/","name":"Brand launch for a new premium offering - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam","isPartOf":{"@id":"https:\/\/www.uva.de\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.uva.de\/en\/print-en\/brand-launch-for-a-new-premium-offering\/#primaryimage"},"image":{"@id":"https:\/\/www.uva.de\/en\/print-en\/brand-launch-for-a-new-premium-offering\/#primaryimage"},"thumbnailUrl":"https:\/\/www.uva.de\/wp-content\/uploads\/2026\/07\/project_master_2300x3452_MEDIANWB-scaled.jpg","datePublished":"2026-08-26T14:07:00+00:00","dateModified":"2026-08-26T14:07:05+00:00","description":"Since 1992, UVA has been successfully developing communication and digitalization solutions. Branding, positioning strategies, workshops, as well as corporate designs, information and ad campaigns, platforms, content, apps and websites.","breadcrumb":{"@id":"https:\/\/www.uva.de\/en\/print-en\/brand-launch-for-a-new-premium-offering\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.uva.de\/en\/print-en\/brand-launch-for-a-new-premium-offering\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uva.de\/en\/print-en\/brand-launch-for-a-new-premium-offering\/#primaryimage","url":"https:\/\/www.uva.de\/wp-content\/uploads\/2026\/07\/project_master_2300x3452_MEDIANWB-scaled.jpg","contentUrl":"https:\/\/www.uva.de\/wp-content\/uploads\/2026\/07\/project_master_2300x3452_MEDIANWB-scaled.jpg","width":1706,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/www.uva.de\/en\/print-en\/brand-launch-for-a-new-premium-offering\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"UVA","item":"https:\/\/www.uva.de\/en\/we-accept-the-challenge\/"},{"@type":"ListItem","position":2,"name":"Brand launch for a new premium offering"}]},{"@type":"WebSite","@id":"https:\/\/www.uva.de\/en\/#website","url":"https:\/\/www.uva.de\/en\/","name":"UVA | Advertising Agency | Berlin - Brandenburg - Potsdam","description":"running communication","publisher":{"@id":"https:\/\/www.uva.de\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.uva.de\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.uva.de\/en\/#organization","name":"UVA Kommunikation & Medien GmbH","url":"https:\/\/www.uva.de\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.uva.de\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.uva.de\/wp-content\/uploads\/2020\/07\/logo.svg","contentUrl":"https:\/\/www.uva.de\/wp-content\/uploads\/2020\/07\/logo.svg","width":88,"height":47,"caption":"UVA Kommunikation & Medien GmbH"},"image":{"@id":"https:\/\/www.uva.de\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/UVA.Potsdam","https:\/\/instagram.com\/uva_running_communications","https:\/\/www.linkedin.com\/company\/uva-kommunikation-und-medien\/about\/?viewAsMember=true"]},{"@type":"Person","@id":"https:\/\/www.uva.de\/en\/#\/schema\/person\/a15393198b7c06ce29dbb0f352bb0fa0","name":"David Enzenhofer","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/a8b94daa7c342f2e5614f79b3a24065ccfa79dfe962743ffbc4bc4eba3a21d4c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a8b94daa7c342f2e5614f79b3a24065ccfa79dfe962743ffbc4bc4eba3a21d4c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a8b94daa7c342f2e5614f79b3a24065ccfa79dfe962743ffbc4bc4eba3a21d4c?s=96&d=mm&r=g","caption":"David Enzenhofer"}}]}},"_links":{"self":[{"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/posts\/151137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/comments?post=151137"}],"version-history":[{"count":2,"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/posts\/151137\/revisions"}],"predecessor-version":[{"id":151143,"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/posts\/151137\/revisions\/151143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/media\/146659"}],"wp:attachment":[{"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/media?parent=151137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/categories?post=151137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.uva.de\/en\/wp-json\/wp\/v2\/tags?post=151137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}