{"id":151135,"date":"2026-08-26T16:07:00","date_gmt":"2026-08-26T14:07:00","guid":{"rendered":"https:\/\/www.uva.de\/uncategorized\/campaign-marking-the-35th-anniversary-of-asb-in-east-brandenburg\/"},"modified":"2026-08-26T16:07:07","modified_gmt":"2026-08-26T14:07:07","slug":"campaign-marking-the-35th-anniversary-of-asb-in-east-brandenburg","status":"publish","type":"post","link":"https:\/\/www.uva.de\/en\/references\/campaign-marking-the-35th-anniversary-of-asb-in-east-brandenburg\/","title":{"rendered":"Campaign Marking the 35th Anniversary of ASB in East Brandenburg"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A company anniversary is more than just financial statements. It provides an opportunity to reflect on our achievements and look toward the future. It sends a strong message to employees, business partners, customers, and the public: We\u2019re making a difference\u2014together with you and for all of us.    <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-die-aufgabe-anerkennung-und-sichtbarkeit\">The Task: Recognition and Visibility<\/h2>\n\n<p class=\"wp-block-paragraph\">In April 1990, the ASB\u2019s Regional Association of East Brandenburg (Regionalverband Ostbrandenburg e.V.) was reestablished. Now, this anniversary will be commemorated throughout the year. UVA was tasked with developing a logo and tagline for the year\u2019s theme, as well as ideas for a campaign.  <\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-die-idee-typisch-brandenburg\">The idea: typical of Brandenburg<\/h2>\n\n<p class=\"wp-block-paragraph\">The anniversary coincides with a time of great uncertainty on the one hand and, on the other, with a growing need for social and welfare services.<\/p>\n\n<p class=\"wp-block-paragraph\">The slogan <strong>\u201cThe Best of 35 Years\u201d<\/strong> was intended to express appreciation\u2014both internally and externally\u2014for the work accomplished and, above all, for the employees; it was also meant to encourage people to get involved in the region and to portray ASB as a strong, approachable employer.<\/p>\n\n<p class=\"wp-block-paragraph\">The new temporary <strong>logo is <\/strong>strongly <strong>inspired <\/strong>by ASB\u2019s corporate design and builds on the existing logo. The year, depicted as a slightly off-center, superimposed flag, conveys a sense of dynamism while remaining true to Brandenburg\u2019s down-to-earth character. <\/p>\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><strong>Photos<\/strong> for the planned promotional materials were taken during an on-site photo shoot featuring real ASB employees. The various images showcase an authentic team\u2014an authentic ASB family from right here. <\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"631\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2025\/04\/fotoshooting-ki-1024x631.jpg\" alt=\"\" class=\"wp-image-101522\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2025\/04\/fotoshooting-ki-1024x631.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2025\/04\/fotoshooting-ki-540x333.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2025\/04\/fotoshooting-ki.jpg 1246w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n<\/div>\n\n<p class=\"wp-block-paragraph\">This fosters recognition and a sense of identity: ASB Ostbrandenburg isn&#8217;t just a facade\u2014it truly belongs here.<\/p>\n\n<h2 class=\"wp-block-heading\" id=\"h-ergebnis-ein-jubilaumsjahr-mit-schwung-und-reichweite\">The result: an anniversary year full of momentum and impact<\/h2>\n\n<p class=\"wp-block-paragraph\">Several banners were designed, each featuring a team\u2014people who live and work here\u2014with recognizable buildings or the respective ASB facility visible in the background. The tagline on the banners <strong>\u2014\u201cASB has been\u2026 by your side for 35 years\u201d\u2014<\/strong> can be further developed and will be used throughout <strong>the year<\/strong> for a brand awareness campaign and an HR campaign. Posts across all social media channels ensure a wide reach in the digital sphere as well.  <\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"695\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2025\/04\/asb-social-media-feed-mockup-1024x695.jpg\" alt=\"ASB Social Media Banner\" class=\"wp-image-101477\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2025\/04\/asb-social-media-feed-mockup-1024x695.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2025\/04\/asb-social-media-feed-mockup-540x366.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2025\/04\/asb-social-media-feed-mockup-1536x1042.jpg 1536w, https:\/\/www.uva.de\/wp-content\/uploads\/2025\/04\/asb-social-media-feed-mockup.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n<p class=\"wp-block-paragraph\">In addition, various surprise appearances and events with partner organizations are planned throughout the year, designed to bring the theme and message to the ASB\u2019s locations in Frankfurt (Oder), Beeskow, and Eisenh\u00fcttenstadt.<\/p>\n\n<p class=\"wp-block-paragraph\">This is intended to highlight the ASB\u2019s deep roots in the East Brandenburg region and emphasize how important the association\u2014and thus its employees\u2014are to the people of the region.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>If you&#8217;d like to keep the party going a little longer, we&#8217;re here for you.<\/strong><\/p>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"727\" src=\"https:\/\/www.uva.de\/wp-content\/uploads\/2025\/04\/asb-web-mockup-1024x727.jpg\" alt=\"Laptop displaying the ASB website, where the &quot;35 Years of ASB Ostbrandenburg&quot; banners can be seen\" class=\"wp-image-101493\" srcset=\"https:\/\/www.uva.de\/wp-content\/uploads\/2025\/04\/asb-web-mockup-1024x727.jpg 1024w, https:\/\/www.uva.de\/wp-content\/uploads\/2025\/04\/asb-web-mockup-540x384.jpg 540w, https:\/\/www.uva.de\/wp-content\/uploads\/2025\/04\/asb-web-mockup-1536x1091.jpg 1536w, https:\/\/www.uva.de\/wp-content\/uploads\/2025\/04\/asb-web-mockup.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Authentic imagery and regional partners ensure visibility and recognition\u2014an annual campaign that also positions ASB as a strong employer brand<\/p>\n","protected":false},"author":9,"featured_media":101544,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[199,61,64,55],"tags":[],"class_list":["post-151135","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asb-east-brandenburg","category-campaign","category-digital-en","category-references"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.3 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Campaign Marking the 35th Anniversary of ASB in East Brandenburg - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam<\/title>\n<meta name=\"description\" content=\"Since 1992, UVA has been successfully developing communication and digitalization solutions. 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