{"id":151125,"date":"2026-08-26T16:06:57","date_gmt":"2026-08-26T14:06:57","guid":{"rendered":"https:\/\/www.uva.de\/uncategorized\/new-brand-identity-for-the-catholic-charities\/"},"modified":"2026-08-26T16:07:05","modified_gmt":"2026-08-26T14:07:05","slug":"new-brand-identity-for-the-catholic-charities","status":"publish","type":"post","link":"https:\/\/www.uva.de\/en\/references\/new-brand-identity-for-the-catholic-charities\/","title":{"rendered":"New Brand Identity for the Catholic Charities"},"content":{"rendered":"\n

The Catholic Charity of St. Elizabeth (KWA) had a blind spot when it came to visibility. We changed that\u2014with a modern, cohesive brand identity that combines tradition with contemporary design and has been consistently designed to be accessible from the very first sketch. <\/p>\n\n

Task<\/h2>\n\n

The assignment: a complete overhaul. A modernized logo, clear templates for the most important formats, a new website\u2014and on top of that, a corporate brochure that showcases what KWA is truly capable of. The rule here: implement everything to be accessible and WCAG-compliant, without compromising on a contemporary look. <\/p>\n\n

\"\"<\/figure>\n\n

Implementation<\/h2>\n\n

We kicked things off with a workshop\u2014mood boards, discussions, and the search for the right visual direction, all in collaboration with KWA. The biggest challenge: creating a modern visual identity that respects the organization\u2019s long tradition rather than overshadowing it. At the same time, we ensured that every design and color decision was WCAG-compliant from the very beginning\u2014accessibility wasn\u2019t an afterthought, but an integral part of the concept. <\/p>\n\n

\"\"<\/figure>\n\n

Design and Results<\/h2>\n\n

The new corporate design features bold primary colors\u2014red and purple\u2014combined in accessible color pairs with strong contrast. A mix of serif and sans-serif typefaces blends tradition with modernity. Clear, easy-to-apply design guidelines ensure a consistent visual identity\u2014from the updated logo to the new corporate brochure. <\/p>\n\n

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\n
\"\"<\/figure>\n<\/div>\n\n\n\n
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\"\"<\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

A long tradition of social engagement\u2014and yet one that is scarcely known to the public:<\/p>\n","protected":false},"author":23,"featured_media":146608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[60,61,57,55,195],"tags":[],"class_list":["post-151125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-campaign","category-print-en","category-references","category-st-elizabeth-catholic-charities"],"yoast_head":"\nNew Brand Identity for the Catholic Charities - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam<\/title>\n<meta name=\"description\" content=\"Since 1992, UVA has been successfully developing communication and digitalization solutions. 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