{"id":151089,"date":"2026-08-26T16:06:36","date_gmt":"2026-08-26T14:06:36","guid":{"rendered":"https:\/\/www.uva.de\/uncategorized\/clean-move-hand-hygiene-that-sticks-in-your-mind\/"},"modified":"2026-08-26T16:06:39","modified_gmt":"2026-08-26T14:06:39","slug":"clean-move-hand-hygiene-that-sticks-in-your-mind","status":"publish","type":"post","link":"https:\/\/www.uva.de\/en\/campaign\/clean-move-hand-hygiene-that-sticks-in-your-mind\/","title":{"rendered":"Clean Move \u2013 Hand Hygiene That Sticks in Your Mind"},"content":{"rendered":"\n
Task<\/h2>\n\n
The correct hand movement for hand sanitizing\u2014the \u201cClean Move.\u201d We should communicate in a clear and memorable way when hand sanitizing and when gloves are the right choice\u2014under the slogan \u201cThe most important move in the hospital.\u201d <\/p>\n\n
Concept\/Implementation<\/h2>\n\n
For Clean Move, we developed a custom campaign logo\u2014a hand as a figurative mark\u2014and a design style that harmoniously integrates with Vivantes\u2019 corporate design while still being instantly recognizable. Building on this, we created merchandise and other applications that carry the message into the heart of everyday hospital life. <\/p>\n\n<\/figure>\n\n
Result<\/h2>\n\n
The result: a design with so much charm that employees are proud to wear it\u2014on the hoodie as well as in the flyer. The clean, consistent design style can be adapted to any format, making Clean Move a staple and instantly recognizable part of hand hygiene at Vivantes. <\/p>\n\n
The most important procedure in a hospital takes just a few seconds\u2014and yet it makes all the difference:<\/p>\n","protected":false},"author":23,"featured_media":146754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[60,61,57,55,122],"tags":[],"class_list":["post-151089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-campaign","category-print-en","category-references","category-vivantes-en"],"yoast_head":"\n
Clean Move \u2013 Hand Hygiene That Sticks in Your Mind - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam<\/title>\n<meta name=\"description\" content=\"Since 1992, UVA has been successfully developing communication and digitalization solutions. Branding, positioning strategies, workshops, as well as corporate designs, information and ad campaigns, platforms, content, apps and websites.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uva.de\/en\/campaign\/clean-move-hand-hygiene-that-sticks-in-your-mind\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clean Move \u2013 Hand Hygiene That Sticks in Your Mind\" \/>\n<meta property=\"og:description\" content=\"Since 1992, UVA has been successfully developing communication and digitalization solutions. 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