{"id":147483,"date":"2026-08-12T11:30:55","date_gmt":"2026-08-12T09:30:55","guid":{"rendered":"https:\/\/www.uva.de\/uncategorized\/podcast-from-the-hospital-hallway-straight-to-your-ears\/"},"modified":"2026-08-12T11:30:57","modified_gmt":"2026-08-12T09:30:57","slug":"podcast-from-the-hospital-hallway-straight-to-your-ears","status":"publish","type":"post","link":"https:\/\/www.uva.de\/en\/print-en\/podcast-from-the-hospital-hallway-straight-to-your-ears\/","title":{"rendered":"Podcast \u2013 From the hospital hallway straight to your ears"},"content":{"rendered":"\n

The task<\/h2>\n\n

Vivantes wanted a corporate podcast that would captivate patients just as much as it would employees\u2014one that was informative, entertaining, and engaging. The goal: to stand out positively from the competition, come across as young, approachable, and forward-thinking, while covering medical topics and everyday hospital life within the context of Berlin. <\/p>\n\n

The idea<\/h2>\n\n

A storytelling podcast that was meant to be more than just a guide\u2014it was designed to authentically and emotionally showcase Vivantes\u2019 image<\/strong> as a healthcare company: at home in Berlin\u2019s neighborhoods, yet also a major hospital group playing a special role in the metropolitan region\u2019s healthcare landscape. A wide range of topics, real people from all departments and facilities\u2014from everyday life behind the scenes to some \u201cextreme\u201d topics. <\/p>\n\n

The Implementation<\/h2>\n\n

This project was based on a particularly trusting, open, and creative collaboration<\/strong> between the client, the production company Maniac Studios, Soundpool Studio, and UVA.<\/p>\n\n

The topics range from medical specialties to the hospital\u2019s history to the CEO\u2019s perspective. We\u2019ve enlisted the young Berlin actress Nellie Thalbach as our narrator\u2014with her natural charm, easygoing manner, and Berlin flair. <\/p>\n\n

All the protagonists speak off the cuff, without a script\u2014respectfully, openly, authentically, and honestly. Every sound\u2014whether from a hospital hallway, a helipad, or a street caf\u00e9 in Neuk\u00f6lln\u2014was recorded right there on the spot; nothing is staged. This immediately immerses the listener in the subject matter and the day-to-day life of the hospital. What stands out is the palpable sense of teamwork among the staff in the segments\u2014which also puts Vivantes<\/strong> in the spotlight as an employer<\/strong>. <\/p>\n\n

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\"\"<\/figure>\n<\/div>\n<\/div>\n\n

The result<\/h2>\n\n

The podcast is available on all major platforms and was a hit right from the first episode: After just three weeks, it had 18,000 listeners and ranked 21st on the Apple Podcasts charts in the Society and Culture category. Three seasons have now been released\u2014with a total of over 350,000 listeners to date. <\/p>\n\n

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\"\"<\/figure>\n<\/div>\n\n\n\n
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\"\"<\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Germany’s largest municipal hospital group wanted more than just traditional PR:<\/p>\n","protected":false},"author":23,"featured_media":146812,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[60,61,64,57,55,122],"tags":[],"class_list":["post-147483","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brands","category-campaign","category-digital-en","category-print-en","category-references","category-vivantes-en"],"yoast_head":"\nPodcast \u2013 From the hospital hallway straight to your ears - UVA | Advertising Agency | Berlin - Brandenburg - Potsdam<\/title>\n<meta name=\"description\" content=\"Since 1992, UVA has been successfully developing communication and digitalization solutions. 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